Concept Cars

Ford teams up with lifestyle brand Filson for 2021 Bronco-based Wildland Fire Rig concept

Ford's latest concept vehicle is designed to better-equip firefighters for the tough tasks ahead.

Photo courtesy of Ford Motor Company

Filson is a brand for go-everywhere lifestyle enthusiasts looking to be equipped for the long road ahead. The Ford Bronco is ready to take them there. A new partnership between the two iconic names in outdoors-ing has resulted in the Bronco + Filson Wildland Fire Rig concept and limited-edition outdoor gear.

The Bronco + Filson Wildland Fire Rig concept features a combination of firefighting equipment, rugged materials crafted by Filson, and the four-door Bronco. It is designed to be a tribute to the decades of first responders who used the Bronco for their firefighting duties.

"Ford and Filson share a unique history of helping protect our nation's wildfire crews for more than a century and helping them access rugged areas of forests," said Dave Rivers, Bronco marketing manager. "Today, we're combining those strengths to support those who protect our natural resources as well as helping preserve our nation's forests for future generations."

Ford Bronco + Filson Wildland Fire Rig concept

Photo courtesy of Ford Motor Company

The new concept car is based on the 2021 Ford Bronco four-door Badlands trim with available Sasquatch Package. Its exterior features a Forest Service Green paint job that is similar to the color used on the first-generation U.S. Forest Service Bronco. At its face is a modular steel Ford Performance bumper with a Warn Zeon 10s winch.

A heavy-duty custom roof rack with Rigid LED light bar is mounted to the Bronco's accessory points on the side mirror arms and rear J-plate. The rack holds a Pulaski, shovel, water tanks and axes, and is strong enough to double as a firefighter lookout. Additional specialized equipment on the rig includes a Kimtek Firelite Fire/Rescue Transport skid that comes with a Hannay Reels fire hose reel, Davey high-pressure water pump, 50-gallon water tank, Stihl chainsaw, two hard hats, a high lift jack, and Sure Seal drop torch attached to it.

Filson materials make the interior of the concept tougher. There's otter green canvas door bolsters, armrests, and seat trim surrounds. The seating surfaces have quilted black leather inspired by Filson's jacket lining, and Ann embossed Bronco logo.

Grab handles and the center console are painted in matching Filson otter green while a CB radio is mounted to the Bronco's versatile BYO device rack on the instrument panel.

Fireproof ripstop nylon similar to that on Filson backpacks and briefcases is used for the bimini-style top and rear cargo area divider. The top can be opened, rolled back and secured by Filson bridle leather straps.

Bronco Wild Fund Presents: Shared History, Shared Action | Ford www.youtube.com

There's a Cerakote ceramic coating on the wheels, custom fabricated roof rack and grille, and a unique inside for the center console and instrument panel trim, all of which are designed for longevity. The center of the steering wheel features the Bronco horse plated in Filson brass. An embroidered Filson logo is mounted to the interior top and a similar logo has bee napplied to the center console trim tag.

"The Filson and Bronco collaboration was a natural fit, given the deep histories both brands have with the U.S. Forest Service dating back to the midcentury, when crews relied on the Filson Cruiser jackets and first-generation Broncos to reach remote terrain and protect them in harsh conditions," said Doug Thielen, director of marketing at Filson. "Our resilient materials and innovative product designs are the perfect complement for the rugged Bronco SUV, and honor wildland firefighters who risk it all to protect our forests and natural resources."

Earlier this week, Ford announced its new Bronco Wild Fund initiative. The company is set to use a percentage of the sales money it brings in from Bronco sales to fund an endowment that will benefit numerous outdoors-focused initiatives. Ford and the Bronco Wild Fund will donate two Broncos outfitted with firefighting equipment to help wildland fire personnel protect communities and vital natural resources.

Additionally, Filson and Ford will sell limited-edition Bronco + Filson outdoor gear at Filson.com to benefit the Bronco Wild Fund.

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Limited-edition pickup truck

Ford offering limited edition colors for 2022 Ranger Splash

The Ranger Splash will be offered in three limited-run colors.

Ford

During its time off the market in the United States, the Ford Ranger remained a popular utility vehicle in global markets. In other markets, the truck is offered in unique special editions, such as the Ranger Raptor and Ranger Storm, but the options in the U.S. are limited. Last year, Ford announced the return of the Ranger Splash, a funky version of the truck that roamed the streets in the 1990s. Today, the automaker outlined another Splash edition, this time to be produced in limited quantities with special color options.

Ford will offer three colors for the new Ranger Splash Limited Edition: Snow Edition, Forest Edition, and Sand Edition. The colors will roll out one at a time "every few months," according to Ford, and the package will add $1,495 to the Ranger's price tag.

Ranger Splash Limited Edition The Snow Edition is based on the Lariat trim, but the other two are based on the lower XLT model.Ford

The Lariat Ranger Splash Snow Edition features a gray paint color with black exterior trim and a unique grille design. Inside, the truck carries ebony leather upholstery with ash gray accent stitching and carbon touches. Ford says it will produces just 750 Splash Snow Edition trucks, with availability starting in spring.

The XLT Ranger Splash Forest Edition (pictured above) comes with Forged Green exterior paint and red grille accents. The interior offers black cloth upholstery with ash gray accent stitching and carbon accents. Just 500 Forest Edition vehicles will be produced, with availability starting in summer.

Ranger Splash Limited Edition The colors will roll out every few months in 2022. Ford

The third and final truck in the series is the XLT Ranger Splash Sand Edition. It gets Desert Sand exterior paint, dark exterior accents and red grill "nostrils." It also gets black cloth upholstery with ash gray stitching and carbon accents. The Sand Edition will debut in fall with a run of only 500 trucks.

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