The Price is Right

2021 Ford Bronco build-and-price configurator opens for business

Ford has launched its new Bronco configuration tool.

Photo by AutomotiveMap with screen image courtesy of Ford Motor Company
How would you build it? Now you can find out. The new 2021 Ford Bronco build-and-price configurator is live on the Ford website giving buyers the opportunity to customize their pick without having to commit to a deposit or trip to the dealership. Ford has received over 190,000 reservations for the Bronco to date.
It's also a great way to kill some time between Zooms.

"The color and material offerings of the all-new Bronco and Bronco Sport are genuine and trusted, and establish a visceral connection between nature and the authenticity of this new family of rugged SUVs," said Missy Coolsaet, Bronco color and materials designer. "They motivate our customers to return to the wilderness and challenge themselves – and Bronco takes them there in a carefree, spontaneous way."

2021 Ford Bronco configurator options

2021 Ford Bronco configurator options

Photo courtesy of Ford Motor Company

The configurator works in a traditional sense, asking users to first enter their ZIP code then taking them to a menu where they choose a trim level. Ford offers the Bronco in seven trim levels: Base, Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak, and First Edition.

Buyers are then asked to choose a two- or four-door model. The 2021 Bronco is available in a wide variety of colors, including some with deep Ford heritage, and wheel varieties.

Powertrains components are trim level-dependent and some paint and wheel color combinations are not compatible with the seven-speed manual transmission or the Sasquatch Package.

All-terrain, mud, or all-season tires are either standard or available depending on trim level and wheel choice.

Buyers can check options boxes for a hard top, sound-deadening headliner, roof rails with crossbar, splash guards, an upgraded bash plate, paint protection film, brush guard, keyless entry keypad, wireless charging pad, heated steering wheel, adaptive cruise control, a 12.0-inch infotainment touch screen, 10-speaker B&O sound system, and LED headlights, depending on trim level. Higher Bronco grades get much of these features as standard.

Cloth, vinyl, or leather-trimmed seats are available. An Ebony black or Medium Sandstone interior are the only options, but Medium Sandstone is not available in all trim levels.

A variety of equipment groups and packages are available as well, including a graphics package that will put the profile of rolling hills on the lower quarter of your Bronco's door panels.

Check out the configurator now at Ford.com/Bronco.

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Lincoln will not make a performance variant to compete with Cadillac.

Lincoln

TheLincoln Navigator and Cadillac Escalade have been duking it out at the top of luxury SUV rankings for decades, but there’s one area of the Caddy’s development that Lincoln won’t touch. In a recent interview, a company executive told Ford Authority that it has no plans to create a performance variant of the Navigator to compete with the upcoming Escalade V from Cadillac.

2022 Lincoln NavigatorThe new Navigator features several upscale touches and excellent tech. Lincoln

That means the Navigator will stick with the powertrain it’s carried for years, which is a twin-turbocharged 3.5-liter EcoBoost engine that makes 440 horsepower and 510 pound-feet of torque. It’s paired with a smooth ten-speed automatic and either rear- or four-wheel drive. While there’s more than enough power to get the hulking Lincoln moving, it’s not a powertrain that inspires excitement or engagement, and though beefy, it’s tuned much more for comfort and quietness than drama.

Though more than adequate, those specs are a far cry from the numbers we expect from the Escalade V. The full-size bruiser from Cadillac is expected to get a supercharged 6.2-liter V8, similar to the unit seen in the CT5-V Blackwing and Chevrolet Camaro ZL1. We don’t know power numbers yet, but the engine should deliver horsepower and torque numbers in the high 600s.

Cadillac Escalade VThe Escalade V will be massively powerful. Cadillac

That Lincoln is taking a different approach isn’t surprising. The automaker has already announced its intention to go all-electric, so pouring more time and resources into creating a performance gas-powered SUV isn’t in line with its goals. Company executives have also expressed a desire to avoid imitating rivals, so the decision to leave a performance Navigator behind is not surprising.

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First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

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