The Price is Right

2021 Ford Bronco build-and-price configurator opens for business

Ford has launched its new Bronco configuration tool.

Photo by AutomotiveMap with screen image courtesy of Ford Motor Company
How would you build it? Now you can find out. The new 2021 Ford Bronco build-and-price configurator is live on the Ford website giving buyers the opportunity to customize their pick without having to commit to a deposit or trip to the dealership. Ford has received over 190,000 reservations for the Bronco to date.
It's also a great way to kill some time between Zooms.

"The color and material offerings of the all-new Bronco and Bronco Sport are genuine and trusted, and establish a visceral connection between nature and the authenticity of this new family of rugged SUVs," said Missy Coolsaet, Bronco color and materials designer. "They motivate our customers to return to the wilderness and challenge themselves – and Bronco takes them there in a carefree, spontaneous way."

2021 Ford Bronco configurator options

Photo courtesy of Ford Motor Company

The configurator works in a traditional sense, asking users to first enter their ZIP code then taking them to a menu where they choose a trim level. Ford offers the Bronco in seven trim levels: Base, Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak, and First Edition.

Buyers are then asked to choose a two- or four-door model. The 2021 Bronco is available in a wide variety of colors, including some with deep Ford heritage, and wheel varieties.

Powertrains components are trim level-dependent and some paint and wheel color combinations are not compatible with the seven-speed manual transmission or the Sasquatch Package.

All-terrain, mud, or all-season tires are either standard or available depending on trim level and wheel choice.

Buyers can check options boxes for a hard top, sound-deadening headliner, roof rails with crossbar, splash guards, an upgraded bash plate, paint protection film, brush guard, keyless entry keypad, wireless charging pad, heated steering wheel, adaptive cruise control, a 12.0-inch infotainment touch screen, 10-speaker B&O sound system, and LED headlights, depending on trim level. Higher Bronco grades get much of these features as standard.

Cloth, vinyl, or leather-trimmed seats are available. An Ebony black or Medium Sandstone interior are the only options, but Medium Sandstone is not available in all trim levels.

A variety of equipment groups and packages are available as well, including a graphics package that will put the profile of rolling hills on the lower quarter of your Bronco's door panels.

Check out the configurator now at Ford.com/Bronco.

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Hardcore off-road SUV

Ford Bronco Raptor is real and on its way in 2022

Ford's video gave up very little on the new SUV.

Ford

The long-awaited Ford Bronco went on sale earlier this year and overwhelming demand has many buyers waiting months for the opportunity to own one. Ford isn't resting on that success, however, and is already hitting the gas on the SUV with the tease of a new model. The even longer-awaited Ford Bronco Raptor is coming, though we don't yet have many details to share, but Ford CEO Jim Farley shared a video to Twitter this morning that gives us a little to go on. More importantly, the video confirms that the Bronco Raptor is coming, which is music to our ears.

Ford Bronco Raptor Pause the video at the exact right moment, and you can catch a blurry glimpse of the Bronco Raptor.Ford

Being a tease, it's not surprising that we don't get a big, clear picture of the SUV. We can see that the Bronco Raptor's grille is different, with the Ford name spelled out in bold letters, just like the brand's other Raptor vehicles. We can also see that the Bronco's daytime running lights have shifted to orange.



Ford did not share any other details, but other Raptor models paint an enticing picture for the future hardcore Bronco. The SUV should get upgraded off-road suspension, brawny bodywork, and fat all-terrain tires. One of the biggest questions is what Ford will choose for the Bronco Raptor's powertrain. Two engines are currently offered for the standard Bronco, including a turbo-four and turbo-six. Rumors have pointed to the possibility that the Explorer ST's EcoBoost engine could make an appearance in the Raptor, which would bring up to 400 horsepower to the SUV. There may also be more than one wheel and tire option, which is the case for the upcoming F-150 Raptor, where buyers can choose to upgrade the stock 35-inch tires to 37-inchers.

There's no word on release date or pricing, but it's a safe bet that the Bronco Raptor will outpace its "normal" counterparts by more than a few dollars. Regardless of price, Ford should sell a ton of the SUVs, assuming it can keep up with demand on the production side.

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The Bronco will get two new colors for 2022.

Ford

The new Ford Bronco was in such high demand that buyers were in for a long wait, even before the pandemic and microchip shortages wreaked havoc on automotive supply chains and production. Even now, with little hope of a speedy vehicle delivery, buyers are still lining up to get the new SUV, and to reward those whose dreams will have to wait until 2022, Ford is debuting two new colors: Eruption Green and Hot Pepper Metallic.


2022 Ford Bronco Eruption Green and Hot Pepper Metallic will be available. Ford


Ford revealed the colors at this year's Woodward Dream Cruise. The first-generation Bronco, which ran from 1966 through 1977, was the featured vehicle at the cruise, which presented the opportunity to introduce new colors for the upcoming model year. The two new colors won't join the Bronco's existing color catalog until order banks open for the new model year later in 2021. Ford says that the current color catalog which includes Antimatter Blue, Lightning Blue Metallic, and Rapid Red Metallic will be available through the end of the 2021 model year.


2022 Ford Bronco Many Bronco buyers will have to wait until 2022 to get their new SUV.Ford


The new colors may end up being the shades of choice for many current hopeful Bronco buyers. Along with pandemic-related delays, Ford's rollout of the new Bronco has been plagued by hardtop-related cosmetic issues. The problem is big enough for the automaker to replace the top of every hardtop Bronco built so far. This includes vehicles already purchased, the rare few sitting on dealers' lots, and even recently produced vehicles still hanging around the factory. Buyers still waiting for their Broncos to be built will be waiting a while, to the point that Ford says many orders will be pushed into the new model year. Ford is offering Bronco-related merchandise and promises a price lock for all buyers whose orders have been pushed, and now it appears they'll have two new colors to choose from as well.

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