Marketing

2021 Kia Sorento delivering '2021' for Times Square's NYE ball drop with stops on the way

The 2021 Kia Sorento is towing the numerals for the 2020 Times Square New Year's Eve ball drop ceremony across the country.

Photo courtesy of Kia Motors

The journey is underway. As many Americans are eager to close out 2020, Kia is working to make the end of the year happen in style. A 2021 Kia Sorento is hauling the iconic numerals for the One Times Square ball drop ceremony across the country with planned stops in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey, and New York.

"New Year's Eve is typically seen as a fresh start and a new beginning, and that holds true this year more than ever. With its rugged capability, the Kia Sorento will bring a little piece of the energy and fun of New Year's Eve in Times Square to people nationwide. This will also be a reminder that we're all in this together and that the New Year brings new opportunities and excitement," said Russell Wager, director, marketing operations, Kia Motors America.

2007 New Year's Eve Ball Drop NumeralsWorkers unload the giant '7' completing the "2-0-0-7" sign for the New Year's Eve celebration in Times Square December 13, 2006 in New York City.Photo by Mario Tama/Getty Images

The fourth-generation Sorento started its journey at Kia's North American headquarters in Irvine, California. Its journey will end in Times Square, the New Year's Eve heart of New York City, where the SUV and its cargo will be on display for three days along with other vehicles, before being installed on the top of One Times Square awaiting the iconic ball drop ceremony.

Kia lists the vehicle as being able to tow up to 3,500 pounds in the SX Prestige X-Line trim when equipped with the available factory-installed tow hitch, a $475 add-on.

At select points along the way, National Geographic will document the Sorento's journey, bringing stories from its stops to life through photography and video.

The publicity stunt culminates in the launch of a new creative campaign for the 2021 Sorento, which will debut during "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021" on ABC. During the broadcast, you may see some Kia employees in the Times Square. They are there courtesy of the company, who will be hosting them at the event.

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The Hyundai Palisade got a mild refresh for 2023.

Hyundai

Earlier this year, Hyundai announced changes to the Palisade for 2023. The list includes a new front fascia, an updated grille with new headlights and daytime running lights, a 12-inch touchscreen with navigation, and more. A new XRT trim joined the lineup as well, bringing brawny off-road styling and dar exterior trim. Today, Hyundai announced pricing for the SUV, which starts at a little more than $32,000.

2023 Hyundai PalisadeA new XRT trim adds rugged styling. Hyundai

The Palisade's powertrain carries over from 2022, which includes a 3.8-liter V6 that makes 291 horsepower and 262 pound-feet of torque. It's paired with an eight-speed automatic transmission and either front- or all-wheel drive. Inside, the SUV got several new and updated technology features, including a more powerful wireless device charging pad, an updated digital key system, and a larger infotainment display.

As Hyundai's flagship SUV, the Palisade edges on luxury territory, with plush leather upholstery and a serene cabin that offers excellent noise cancellation and comfort. Captain's chairs and seven-passenger seating are available, but a second-row bench comes standard and brings eight-passenger capacity to the SUV.

Muscular SUVs are more popular than ever before, so Hyundai gave the posh Palisade an outdoorsy treatment with its XRT trim. The new Palisade XRT builds on the SEL trim with 20-inch wheels, a more rugged bumper and lower body cladding, a sunroof, and leatherette upholstery. To be clear, XRT is an appearance package that does not improve off-road capability to a large degree.

2023 Hyundai PalisadeTop trims border on the quality and design of some luxury brands. Hyundai

Standard safety equipment is generous, and includes forward collision warnings with avoidance, lane keep assist, lane following assist, blind spot monitoring, rear cross-traffic alerts, driver attention warnings, high beam assist, and adaptive cruise control.

Pricing for the base Palisade SE starts at $36,245, which includes a $1,295 destination charge. The top Calligraphy AWD model starts at $52,095 after destination. All-wheel drive is available for all trims as an added-cost option.

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The N Line forms a midpoint between the standard Kona and the Kona N.

Hyundai

Hyundai has a lot going on, with new EVs hitting the market, but the brand has been on a surprising run with performance models lately. The Veloster N is an excellent, rowdy hot hatch, and the brand followed that act with the Kona N and Elantra N. Hyundai’s Kona N takes the hot hatch formula to the next level with an incredible powertrain and useful space, but it’s too much for many people. The mid-point is Hyundai’s N Line, which borrows styling cues from the hottest N variants but lacks the all-out grunt of those vehicles.

2022 Hyundai Kona N LineThe N Line gets aggressive styling cues from its sportier N counterpart. Hyundai

The styling works for the Kona N Line, as it does with the Kona N, but the powertrains couldn’t be more different. Where the Kona N gets a 286-horsepower four-cylinder, the N Line comes with a milder turbocharged 1.6-liter four-cylinder engine that makes 195 horsepower and 195 pound-feet of torque. It’s paired with a seven-speed dual-clutch automatic transmission, which adds a layer of engagement not found in the continuously variable transmission that standard Kona models get.

That modest output lends the Kona N Line modest performance, with more noise generated than expected. In motion, the powertrain feels decently responsive, but it lacks the razor sharp nerves of steel that the Kona N brings. Shifting into sport mode changes the gauge cluster to a bright red and hastens the vehicle's responses, but again, it's important to temper expectations for a milder experience here.

2022 Hyundai Kona N LineThe digital gauge cluster responds to drive mode changes. Hyundai

Styling is more aggressive than the standard SUV, with 18-inch wheels and mean-looking exhaust tips. The Kona’s front-end design is still busy and will still be polarizing, but the dark trim and sporty aero bodywork help the situation. The N Line’s all-black interior gets red stitching and accents that help break up the otherwise monotonous color scheme. The seats are supportive and comfortable, but could be deeper for better body-holding during spirited driving sessions. There’s plenty of room up front and a surprising amount of space in back, aided by the Kona’s large-ish rear door openings. Parents will find an easy time loading kids, and older children can ride in relative luxury with plenty of legroom.

A 10.25-inch digital gauge cluster is standard, which offers configurable colors and legible information. It’s paired with a standard 8-inch touchscreen, but a 102.5-inch screen with navigation is available. Hyundai’s excellent infotainment software runs flawlessly on both units, and offers an intuitive and straightforward way to interact with the vehicle. A Harman Kardon eight-speaker stereo also comes standard.

2022 Hyundai Kona N LineRed accents liven what is otherwise a dark, monotone interior.Hyundai

The Kona N Line, while not as hot as the Kona N, offers a reasonable styling upgrade for people wanting a small SUV with sporty looks. Enthusiasts should look at the full-on N model for thrills, though, because the N Line should be viewed as more of an appearance package than a performance model.

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