Hollywood

Cadillac taps Oscar-winning actress, director Regina King to produce new ad campaign

Actress and director Regina King has taken the helm of the automaker's new ad campaign.

Photo courtesy of Cadillac

Regina King has starred alongside Hollywood heavyweights Jamie Foxx and Kiefer Sutherland. Now, she's teaming up with other weighty Hollywood-ready character, the 2021 Cadillac Escalade. She will introduce Cadillac's new "Make Your Way" ad campaign this Sunday during ABC's presentation of the 92nd Academy Awards.

Scroll down to see the commercial ahead of its broadcast.

As described by Cadillac, "King will tell the 'Make Your Way' story of success achieved through boundary-pushing strength and determination in a special spot with the all-new 2021 Cadillac Escalade, which was introduced Feb. 4 in Hollywood."

2021 Cadillac Escalade Regina King King will help introduce the Escalade to the public during the Academy Awards broadcast.Photo courtesy of Cadillac

"Cadillac has always represented success…there's a swagger, a sexiness, to the vehicles. There's also a realness and a sense of ambition that I identify with. Through sheer perseverance, I've found my way through doors some never thought possible. There's a real connection for me with Cadillac, and that is why I wanted to get involved," said King.

Two additional Cadillac commercials, "No Barriers" and "Finish Line," will air during the Oscars broadcast, each highlighting Cadillac's new vehicle lineup, which includes the new XT6 SUV and CT5 and CT4 sedans, while celebrating the grit of those who make their own way to success.

"Cadillac is inspired by those who have a passion for what's next," said Melissa Grady, Cadillac chief marketing officer. "They make their way by going through obstacles, not around them. Such unwavering self-determination pushes them to succeed and inspires others to do the same. That's the heart of 'Make Your Way' and the soul of Cadillac."

This is the seventh time Cadillac has been part of the Academy Awards broadcasts, which is second only to the Super Bowl in global viewership.

www.youtube.com

Trending News

 
 

The Wildcat is a new electric concept from Buick.

Buick

Buick, the automaker whose lineup consists entirely of middle-of-the-road SUVs, has just come out with something unexpected. Today, the storied American automaker announced a new EV concept that revives a historic name from its catalog. The Wildcat was introduced in the early 1950s and has just returned on a sharp, futuristic EV.

Buick Wildcat Concept The car will help Buick test and validate new tech like artificial intelligence. Buick

The concept’s interior features a classic 2+2 seating configuration, with two front and two rear seats. An extended center console stretches through both rows of seating, and the cockpit-style seats feature cantilevered headrests. Buick says it focused heavily on color and the level of comfort it conveys. Green accents highlight many parts of the interior, and orange contrasts can be found throughout, including on the seatbelts.

The Wildcat features a large curved display that integrates the gauge cluster and infotainment unit into one panel. The air vents and all physical controls are hidden in an interesting and elaborate dash, and Buick says the car is designed to be a platform for future technologies like artificial intelligence, biometrics, and aromatherapy.

Buick Wildcat Concept The Wildcat's interior is futuristic and almost completely devoid of buttons.Buick

Buick will become an all-electric brand in the future, and though the Wildcat is just a concept, we’re likely to see many of its features make their way into production models. We don’t have any details on whether or not a version of the car will make it into production, though if it does, it’s unlikely to wear the Wildcat name, as of the automaker’s other models feature sedate names.

Trending News

 
 

Performance luxury SUV

The Cadillac Escalade-V starts at almost $150,000

The Escalade-V gets a $149,990 starting price

Cadillac

Cadillac teased an ultra-powerful Escalade-V a while back, and now we have all the details. The 2023 SUV will feature a supercharged 6.2-liter V8, plenty of luxury, and a stout six-figure price tag.

The 2023 Escalade-V comes with a supercharged 6.2-liter V8 that makes 682 horsepower and 653 pound-feet of torque. It features a hand-built design and shares much of its underlying engineering with the CT5-V Blackwing. It's paired with a ten-speed automatic transmission and full-time active four-wheel drive.

2023 Cadillac Escalade-V Under the hood, there's a supercharged 6.2-liter V8.Cadillac

Cadillac gives every Escalade-V air ride adaptive suspension and magnetic ride control. The driver can customize the suspension and feel using the SUV's selectable driving modes. The system can also raise or lower the ride height by to .8 inches, and the SUV comes with a launch control system that helps it get off the line with explosive speed.

Inside, the Escalade-V builds on the top trim of the standard SUV with zebra wood accents, massaging front seats, and a heated steering wheel. It's got the same amazing tech, too, with a curved OLED display that runs the length of the dash, navigation, voice commands, wireless Apple Carplay and Android Auto, an augmented reality navigation system, and a 36-speaker AKG Studio stereo. Cadillac Super Cruise is available.

2023 Cadillac Escalade-V An extended ESV variant is also available. Cadillac

The 2023 Cadillac Escalade-V goes on sale this summer. Starting pricing lands at $149,990, and Cadillac offers an extended-wheelbase ESV version of the high-performance SUV.

Trending News