BMW adds SiriusXM with 360L to most of its product line for 2021 model year
BMW announced that SiriusXM with 360L will be added to most of its vehicles for the 2021 model year. It will be available on the 2 Series Gran Coupe, 3 Series, 4 Series, 5 Series, 8 Series, X3, X4, X5, X6, X7 and Z4 Roadster. The first BMW models equipped with SiriusXM with 360L are expected to be available at BMW dealerships this summer.
SiriusXM with 360L first debuted on the redesigned Ram 1500 in 2019 with a one-year exclusivity deal. It was the next-gen SiriusXM platform, greatly enhancing the capabilities of the system's technology to include on demand programming, personalized recommendations, live sports categories, music genre categories, and profile settings.
BMW has made satellite radio available in its cars since 2002.
"BMW produces some of the finest vehicles in the world, and their reputation for delivering the ultimate driving experience is well-deserved. BMW's broad adoption of SiriusXM with 360L will give drivers a more rich, diverse and exclusive audio entertainment offering," said Chris Paganini, VP, Automotive Partnerships, for SiriusXM. "SiriusXM with 360L will be available in several of BMW's most popular 2021 models, meaning more drivers than ever can discover and enjoy exactly what they want, when they want, from SiriusXM's variety of premium content."
All new BMW vehicles that are equipped with SiriusXM with 360L come with a 12-month All-Access subscription. That subscription allows buyers to listen to SiriusXM on their mobile devices and connected home devices.
Vehicles equipped with the system will also be capable of receiving over-the-air updates that will allow their SiriusXM software to stay current. Soon, the company will add Personalized Stations Powered by Pandora. The new functionality will allow drivers to create their own ad-free music stations based on the artist they are listening to, then give songs a thumbs up or thumbs down within the SiriusXM service, or even skip songs, to create their own personal channel that plays more of what they want.
Last month, BMW introduced a number of upgrades to its in-car tech.
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