Super Bowl LIV

Watch: This is the extended cut of Porsche's 'The Heist' Super Bowl ad

Porsche is returning to Super Bowl advertising after a 25-year hiatus.

Photo courtesy of Dr. Ing. h.c. F. Porsche AG

Some of the most famous car chases in cinematic history belong to "The Italian Job," ""Bullitt", "Gone in 60 Seconds", and "Smokey and the Bandit". Porsche's commercial, airing during Super Bowl LIV, features a car chase featuring Porsche models past and present, with elements of these classic chases thrown in.

The commercial was shot in various locations across Germany in November 2019 including Heidelberg, Heppenheim, the Black Forest and Stuttgart-Zuffenhausen. The Porsche Museum, where the chase and commercial begins, is the home of some of the company's most prized models. The commercial features models out of that collection including a 917 K racing car, the 918 Spyder hybrid super sports car, and the Porsche 911. The cars were modified for use in the commercial.

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"The Super Bowl is famous as a TV event far beyond North America and it represents a perfect platform to reach new fans. Our commercial links many elements that make up Porsche: sportiness, emotion, and also a touch of humour, something that is typical for how we communicate in general," said Oliver Hoffmann, Director Marketing Communications at Porsche.

This is Porsche's first foray into Super Bowl advertising this century. Their last Big Game commercial was 25 years ago.

The extended cut is 2:31 long. A one-minute version of the commercial will play during the Super Bowl.

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Nuts & Bolts

 
 

The Jeep Gladiator Rubicon is made to be trail-ready

Photo courtesy of FCA US LLC

If you want to go off-roading but you’re apprehensive behind the wheel? Jeep is introducing the Jeep Adventure Academy, a program that provides hands-on, off-road driving instruction to Jeep 4x4 owners.

"Off-roading is a rite of passage for Jeep 4x4 owners and the new Jeep Adventure Academy will provide key knowledge every off-roader can use for hitting the trails," said Jim Morrison, Head of Jeep Brand, FCA - North America. "The new Jeep Adventure Academy underscores the Jeep brand's commitment to delivering Jeep 4x4 vehicles that provide owners with a sense of capability, safety and security to handle any condition or adventure with confidence."

2021 Jeep Cherokee Trailhawk Jeep Trailhawk models are trail-tested ahead of their retail salePhoto courtesy of FCA US LLC

The Academy kicks off this October and will take place at select locations nationwide. Instructors from Jeep Jamboree USA will lead the program alongside off-roading experts.

Each Academy session will focus on several essential areas of off-roading instruction, including 4x4 system basics, driving techniques, trail etiquette, vehicle preparation and equipment, how to properly read terrain and challenging obstacles, safety tips and more.

The Jeep Adventure Academy will take place during the first three weeks in October at the following locations:

  • Holly Oaks Off-road Vehicle Park, Holly, Michigan: October 2-4
  • Southern Missouri Off-Road Ranch, Seymour, Missouri: October 9-11
  • Hollister Hills State Vehicular Recreation Area, Hollister, California: October 16-18

Registration is available at jeepadventureacademy.com. A one-day session starts at $99 and requires Jeep 4x4 vehicle ownership. The academy sessions will be led by professional staff from Jeep Jamboree USA, an organization that has been conducting off-road adventures since 1953.

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Famed puzzle maker Ravesburger has created a new Lamborghini-themed 3D puzzle.

Photo courtesy of Lamborghini Automobili

The Lamborghini Huracán EVO is the most successful V10-powered Lamborghini ever. Now, the supercar is getting the Ravensburger 3D puzzle treatment. The 3D jigsaw puzzle faithfully replicates the Huracán EVO V10 car in a 1:18 scale.

The puzzle is mounted to a replica chassis. Lamborghini fans will be able to pick out the car's signature Y-style front bumper and Y-shaped embedded in the headlights. It also has the hexagonal details of the traditionally sized Lambo and wears a Arancio Xanto orange paint job. The low-slug profile of the puzzle gives it volume though it measures just 26 cm in length.

Ravensburger Lamborghini Huracán EVO 3D puzzle

Photo courtesy of Lamborghini Automobili

Ravensburger is making the puzzle available with 32 high-quality feature accessories, such as the axles and four rotating wheels that faithfully replicate the Aesir rims found on the real car, along with front splitter and rear diffuser.

The puzzle contains 108 numbered pieces.

Ravesnburger recommends that the puzzle is best for adults and children ages 8 and older. It is sold in Europe for €34.99. In the U.S., a Lamborghini Huracán EVO goes for upwards of $208,000.

Earlier this year, Lamborghini bounced that it had pattered with Lego to create the Lego Technic Lamborghini Sián FKP 37Lamborghini Sián FKP 37. That model includes a V12 engine; a moveable rear spoiler; front and rear suspension; and steering powered by a wheel complete with the Automobili Lamborghini badge. There's also scissor doors, which open to reveal the intricately recreated cockpit, with a fully-functioning eight-speed sequential gearbox controlled by a movable paddle gearshift.

Lego also sells LEGO Technic versions of the 2020 Land Rover Defender and Nissan GT-R. Additionally, LEGO recently started selling a replica of Dom's Chargerfrom the "Fast & Furious" franchise. Additionally, a Ducati motorcycle model was recently sold by the company.

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