Super Bowl LIV

Watch: This is the extended cut of Porsche's 'The Heist' Super Bowl ad

Porsche is returning to Super Bowl advertising after a 25-year hiatus.

Photo courtesy of Dr. Ing. h.c. F. Porsche AG

Some of the most famous car chases in cinematic history belong to "The Italian Job," ""Bullitt", "Gone in 60 Seconds", and "Smokey and the Bandit". Porsche's commercial, airing during Super Bowl LIV, features a car chase featuring Porsche models past and present, with elements of these classic chases thrown in.

The commercial was shot in various locations across Germany in November 2019 including Heidelberg, Heppenheim, the Black Forest and Stuttgart-Zuffenhausen. The Porsche Museum, where the chase and commercial begins, is the home of some of the company's most prized models. The commercial features models out of that collection including a 917 K racing car, the 918 Spyder hybrid super sports car, and the Porsche 911. The cars were modified for use in the commercial.

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"The Super Bowl is famous as a TV event far beyond North America and it represents a perfect platform to reach new fans. Our commercial links many elements that make up Porsche: sportiness, emotion, and also a touch of humour, something that is typical for how we communicate in general," said Oliver Hoffmann, Director Marketing Communications at Porsche.

This is Porsche's first foray into Super Bowl advertising this century. Their last Big Game commercial was 25 years ago.

The extended cut is 2:31 long. A one-minute version of the commercial will play during the Super Bowl.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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Musical artist H.E.R. has worked with Honda designers to customize a Civic Type R.

Photo courtesy of American Honda Motor Co. Inc.
H.E.R. graced the stage at the 2021 Honda Civic Tour but before that happens, the R&B singer-songwriter has put her stamp on a custom-designed Honda Civic Type R. This one-off is part of a longstanding tradition of Civic Tour headliners designing a custom Civic.

The unique-looking model is a reflection of H.E.R.'s personal values. Nuance, subtlety, and "sharing your heart" are held high. This all starts with the car's exterior where a deep black matte finish washes over the model while chameleon-tinted headlamps and windows, purple brake calipers and nebula painted trim are presented as intriguing highlights.

Designers worked to customize the cabin as well, adding nebula painted accents and special LED interior lighting that changes colors based on music and sound inside the vehicle by featuring custom colors, moods, brightness levels and rotating color patterns, adjustable by a smartphone.

H.E.R. Unveils Custom ‘Honda Civic Type R’ Presented by the 2021 Honda Civic Tour www.youtube.com

"One of the things that drew me toward the Honda Civic Tour was knowing that I'd be able to design my own vehicle, and out of all Civics, I picked the pinnacle Civic Type R," said H.E.R. "Infusing my personality into all aspects of my performances, and also expressing it through my favorite products, is something that I am passionate about. So being able to create and share my custom Honda Civic Type R with my fans is just so special to me."

H.E.R.'s custom Civic Type R joins Honda vehicles designed by past Civic Tour headliners, including Maroon 5, OneRepublic, Demi Lovato, blink-182, Black Eyed Peas, One Direction, Charlie Puth and more.

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