Super Bowl LIV

Watch: This is the extended cut of Porsche's 'The Heist' Super Bowl ad

Porsche is returning to Super Bowl advertising after a 25-year hiatus.

Photo courtesy of Dr. Ing. h.c. F. Porsche AG

Some of the most famous car chases in cinematic history belong to "The Italian Job," ""Bullitt", "Gone in 60 Seconds", and "Smokey and the Bandit". Porsche's commercial, airing during Super Bowl LIV, features a car chase featuring Porsche models past and present, with elements of these classic chases thrown in.

The commercial was shot in various locations across Germany in November 2019 including Heidelberg, Heppenheim, the Black Forest and Stuttgart-Zuffenhausen. The Porsche Museum, where the chase and commercial begins, is the home of some of the company's most prized models. The commercial features models out of that collection including a 917 K racing car, the 918 Spyder hybrid super sports car, and the Porsche 911. The cars were modified for use in the commercial.

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"The Super Bowl is famous as a TV event far beyond North America and it represents a perfect platform to reach new fans. Our commercial links many elements that make up Porsche: sportiness, emotion, and also a touch of humour, something that is typical for how we communicate in general," said Oliver Hoffmann, Director Marketing Communications at Porsche.

This is Porsche's first foray into Super Bowl advertising this century. Their last Big Game commercial was 25 years ago.

The extended cut is 2:31 long. A one-minute version of the commercial will play during the Super Bowl.

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The IIHS may increase the speeds it uses to test advanced driver aids.

Insurance Institute for Highway Safety

The Insurance Institute for Highway Safety (IIHS) recently announced that it is considering changing the speeds it uses to test vehicle-to-vehicle front crash prevention systems. The agency currently tests the systems at 12 and 25 mph, but says that the speeds don't accurately represent the types of crashes the safety tech is meant to prevent.

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Automatic emergency braking (AEB) is designed to notify of a possible collision and help respond with automatic application of braking. Just like a human using the brake pedal, it can stop the car, but higher speeds make it difficult to stop in time. The new tests would be conducted at 35 to 45 mph, which is the range where a large number of rear-end crashes occur. As Automotive News noted, an IIHS study showed 43 percent of rear-end crashes occur at speeds of 45 mph or less, so it's important to have a test that shows how well the tech performs at those levels.

A whopping 85 percent of 2022 vehicles earned a "Superior" rating in the current testing regime, so the IIHS will remove it from 2023 testing and Top Safety Pick award evaluations. Their view is that, since the majority of vehicles meet the criteria, it's no longer an accurate way of evaluating performance. In its place, the agency introduced a night test for automatic emergency braking systems that will begin next year.

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The Sport Classic comes to the U.S. for the first time next year.

Porsche

Porsche's bringing the 911 Sport Classic back to market, and it's headed to the United States for the first time. The car features distinctive styling, a rowdy twin-turbo flat-six engine, and plenty of go-fast gear from the 911 Turbo S upon which it is based. The car is scheduled for limited release late in 2022 as a 2023 model year.

2021 Porsche 911 Sport ClassicThe Sport Classic comes exclusively with a manual transmission and RWD.Porsche

The Sport Classic gets the Turbo S powertrain, which means a 3.7-liter twin-turbocharged flat-six engine producing 543 horsepower and 442 pound-feet of torque. It's paired exclusively with a seven-speed manual transmission and rear-wheel drive. Porsche says the combo makes the car the most powerful 911 with a manual gearbox currently on sale. The Sport Classic also gets a laundry list of parts from the Turbo S, including Porsche Ceramic Composite Brakes, rear-axle steering, a sport exhaust, and an active sport suspension system.

2021 Porsche 911 Sport ClassicThe car comes with an interior not seen since the Porsche 918 Spyder.Porsche

The car' comes with Sport Grey Metallic paint with grey accent stripes, a carbon fiber reinforced plastic hood, and unique graphics on both sides. It rides on 20-inch wheels up front and 21-inch wheels in back, which are designed as reinterpretations of the old-school Fuchs design. In back, the Sport Classic gets unique bodywork that sets it apart from the 911 Turbo, such as deleted air intakes and a large ducktail spoiler. Inside, the 911 gets open-pore wood trim and semi-aniline leather upholstery in cognac and black. Porsche says the Sport Classic is the first car to get that type of leather since the iconic 918 Spyder.

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