Super Bowl LIV

Watch: This is Hyundai's Super Bowl LIV commercial 'Smaht Pahk'

Three Boston natives star in the new commercial.

Photo courtesy of Hyundai Motors America

Squeezing into a parking spot in Boston can be "wicked hard." Hyundai's Super Bowl LIV commercial shows that new high-tech features on the redesigned 2020 Hyundai Sonata make city life a little easier. The spot stars Chris Evans, John Krasinski, Rachel Dratch, and David "Big Papi" Ortiz. Evans, Krasanski, and Dratch are all Boston area natives while Big Papi is on of Boston's brightest shining athletic all stars.

In the 1:20 version of the ad, Evans stands outside a coffee shop in the heart of Boston and notices someone trying to park in a very narrow spot. Dratch walks up and they discuss, in a thick Bostonian accent, how there is no way a car can get in that spot.

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The first car drives away and the 2020 Sonata appears. The window rolls down revealing Krasinski at the wheel. The three, with matching accents, discuss this seemlingly impossible park job. Krasinski gets out of the Sonata and showcases Hyundai's "Smaht Pahk" technology that remotely moves the vehicle into and out of the tight parking spot with ease.

While Krasinski rattles off all of the iconic Boston places he's parked the car while talking to Evans and Dratch, Ortiz, who is in a nearby building, opens a window and shouts down at the group to ask what is going on, before also finding out about Hyundai's new remote parking technology.

The commercial also includes several Boston "Easter eggs" for viewers paying close attention, including the well-known Boston song "Dirty Water" by the Standells that plays towards the end of the spot.

"Smaht Park" will air during Super Bowl 54 on Super Bowl Sunday, February 2, 2020.

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New compact pickup truck

Hyundai announces pricing for Santa Cruz pickup

It's small, but the Santa Cruz can do plenty of truck stuff like the big guys.

Hyundai

Looking at American trucks over the years, it's hard to ignore their growing size and price, but 2021 might just be the year that bucks that trend. Earlier in the year, Ford announced the compact Maverick pickup truck, and after months of rumors, Hyundai did the same. The Santa Cruz will be a small unibody pickup designed in California and built in Alabama. Today, the automaker announced pricing for the upcoming vehicle.

Pricing for the Santa Cruz starts at $23,990, which after the $1,185 destination charge comes to $25,175. That reasonable sum buys the base SE trim, which comes with a 2.5-liter four-cylinder engine, an eight-speed automatic transmission, and front-wheel drive. Hyundai estimates that the base engine produces 190 horsepower and 180 pound-feet of torque, while the available turbocharged 2.5-liter engine makes 275 horsepower and 310 pound-feet of torque.

Other standard features include:


2022 Hyundai Santa Cruz The Santa Cruz rides on a unibody frame, which gives it a better ride than most trucks.Hyundai


  • 18-inch alloy wheels
  • LED taillights
  • Wireless Apple CarPlay and Android Auto
  • Rear occupant alerts
  • Driver attention warnings
  • Lane keeping assist
  • Speed limit warnings
  • Leading vehicle departure alerts

Despite its size and unibody construction, the Santa Cruz does offer traditional truck capabilities. With the base engine on board, the vehicle is rated to tow up to 3,500 pounds, and with the turbocharged engine that number increases to 5,000 pounds. The unibody setup also gives the Santa Cruz a more car-like ride and handling, which improves comfort. It's a configuration that is also used by the Honda Ridgeline and the upcoming Ford Maverick pickups.


2022 Hyundai Santa Cruz The Santa Cruz has a useful bed that can be configured a few ways.Hyundai


Hyundai started building the Santa Cruz at its Montgomery, Alabama factory in June. The automaker says that its production will eventually add 1,200 jobs to the facility, and notes that the vehicle will go on sale sometime later this summer. We're heading out to drive the new Santa Cruz in early August, so stay tuned for a first-drive review in a few weeks.

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Musical artist H.E.R. has worked with Honda designers to customize a Civic Type R.

Photo courtesy of American Honda Motor Co. Inc.
H.E.R. graced the stage at the 2021 Honda Civic Tour but before that happens, the R&B singer-songwriter has put her stamp on a custom-designed Honda Civic Type R. This one-off is part of a longstanding tradition of Civic Tour headliners designing a custom Civic.

The unique-looking model is a reflection of H.E.R.'s personal values. Nuance, subtlety, and "sharing your heart" are held high. This all starts with the car's exterior where a deep black matte finish washes over the model while chameleon-tinted headlamps and windows, purple brake calipers and nebula painted trim are presented as intriguing highlights.

Designers worked to customize the cabin as well, adding nebula painted accents and special LED interior lighting that changes colors based on music and sound inside the vehicle by featuring custom colors, moods, brightness levels and rotating color patterns, adjustable by a smartphone.

H.E.R. Unveils Custom ‘Honda Civic Type R’ Presented by the 2021 Honda Civic Tour www.youtube.com

"One of the things that drew me toward the Honda Civic Tour was knowing that I'd be able to design my own vehicle, and out of all Civics, I picked the pinnacle Civic Type R," said H.E.R. "Infusing my personality into all aspects of my performances, and also expressing it through my favorite products, is something that I am passionate about. So being able to create and share my custom Honda Civic Type R with my fans is just so special to me."

H.E.R.'s custom Civic Type R joins Honda vehicles designed by past Civic Tour headliners, including Maroon 5, OneRepublic, Demi Lovato, blink-182, Black Eyed Peas, One Direction, Charlie Puth and more.

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