Super Bowl LIV

Watch: This is Hyundai's Super Bowl LIV commercial 'Smaht Pahk'

Three Boston natives star in the new commercial.

Photo courtesy of Hyundai Motors America

Squeezing into a parking spot in Boston can be "wicked hard." Hyundai'sSuper Bowl LIV commercial shows that new high-tech features on the redesigned 2020 Hyundai Sonata make city life a little easier. The spot stars Chris Evans, John Krasinski, Rachel Dratch, and David "Big Papi" Ortiz. Evans, Krasanski, and Dratch are all Boston area natives while Big Papi is on of Boston's brightest shining athletic all stars.

In the 1:20 version of the ad, Evans stands outside a coffee shop in the heart of Boston and notices someone trying to park in a very narrow spot. Dratch walks up and they discuss, in a thick Bostonian accent, how there is no way a car can get in that spot.

www.youtube.com

The first car drives away and the 2020 Sonata appears. The window rolls down revealing Krasinski at the wheel. The three, with matching accents, discuss this seemlingly impossible park job. Krasinski gets out of the Sonata and showcases Hyundai's "Smaht Pahk" technology that remotely moves the vehicle into and out of the tight parking spot with ease.

While Krasinski rattles off all of the iconic Boston places he's parked the car while talking to Evans and Dratch, Ortiz, who is in a nearby building, opens a window and shouts down at the group to ask what is going on, before also finding out about Hyundai's new remote parking technology.

The commercial also includes several Boston "Easter eggs" for viewers paying close attention, including the well-known Boston song "Dirty Water" by the Standells that plays towards the end of the spot.

"Smaht Park" will air during Super Bowl 54 on Super Bowl Sunday, February 2, 2020.

Trending News

 
 

New electric SUV

The Genesis GV60 is on sale now

The GV60 is on sale in the U.S. now.

Genesis

Today, Genesis announced that its newest vehicle, the electric GV60, is on sale in the United States. The vehicle brings a load of new tech and innovations, and features the brand's distinctive, attractive styling.

The GV60 will be offered in two configurations in the United States. The GV60 Advanced AWD starts at $58,890 and features a facial unlocking system, a 12.3-inch digital gauge cluster and touchscreen, and a Bang & Olufsen audio system. The GV60 Performance AWD starts at $67,890 and brings more power, leather upholstery, a massaging driver's seat, and more.

2023 Genesis GV60Buyers get three years of free charging. Genesis

The Advanced model comes with a 74-kW front and 160-kW rear electric motor for a total of 314 horsepower. A 77.4-kWh battery provides juice for the operation, and returns a range of 248 miles. The Performance AWD model features a 160-kW front and 160-kW rear motor for a combined 429 horsepower, with up to 483 ponies available with a temporary boost mode.

Genesis partnered with Electrify America to provide GV60 owners with three years of free 30-minute charging sessions. Owners can charge anywhere in the United States, and can locate charging stations using their vehicle's navigation system. The GV60 is also the first Genesis to feature Connected Care, which includes several connected services such as enhanced roadside assistance, an SOS emergency notification feature, vehicle health reports, and more.

Trending News

 
 

The IIHS may increase the speeds it uses to test advanced driver aids.

Insurance Institute for Highway Safety

The Insurance Institute for Highway Safety (IIHS) recently announced that it is considering changing the speeds it uses to test vehicle-to-vehicle front crash prevention systems. The agency currently tests the systems at 12 and 25 mph, but says that the speeds don't accurately represent the types of crashes the safety tech is meant to prevent.

Front crash preventionwww.youtube.com

Automatic emergency braking (AEB) is designed to notify of a possible collision and help respond with automatic application of braking. Just like a human using the brake pedal, it can stop the car, but higher speeds make it difficult to stop in time. The new tests would be conducted at 35 to 45 mph, which is the range where a large number of rear-end crashes occur. As Automotive News noted, an IIHS study showed 43 percent of rear-end crashes occur at speeds of 45 mph or less, so it's important to have a test that shows how well the tech performs at those levels.

A whopping 85 percent of 2022 vehicles earned a "Superior" rating in the current testing regime, so the IIHS will remove it from 2023 testing and Top Safety Pick award evaluations. Their view is that, since the majority of vehicles meet the criteria, it's no longer an accurate way of evaluating performance. In its place, the agency introduced a night test for automatic emergency braking systems that will begin next year.

Trending News