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Subaru debuts new commercials, partnerships with Buzzfeed and National Geographic

Subaru has launched a new ad campaign showcasing the 2020 Outback.

Photo courtesy of Subaru of America, Inc.

If there's one thing Subaru knows, it's their customer. The automaker continues to deliver vehicles that not only retain customers, but have expanded the brand's fanbase tremendously over the last two decades. They are looking to continue that winning streak with a fresh round of commercials starring the redesigned 2020 Subaru Outback.

"At Subaru, we are proud to produce safe and reliable vehicles that, time and again, have given our owners the ability to create their own adventures and memories," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "The Outback has earned the highest model loyalty in its class for the past three years, and our latest Outback advertising campaign reinforces our commitment to creating vehicles that not only keep our owners safe on the road, but also enhance their lives."

2020 Subaru Outback ad Subaru's ad campaign features the 2020 Outback in everyday life situations.Photo courtesy of Subaru of America, Inc.

The new campaign centers on how three different families use their Outbacks as part of their everyday life, highlighting the sixth-generation Outback's durability and safety. The campaign also introduces a unique true story based on a Subaru owner's lengthy 120-mile commute to work each way, every day, for fifteen years.

The campaign includes three new national television spots, :60s and :30s formats, targeted media partnerships and digital integrations.

Watch the 60-second versions of two of the commercials below.

www.youtube.com

www.youtube.com

Subaru will also be partnering with Buzzfeed one a three-part miniseries featuring National Parks. The series will include Buzzfeed's first-ever automotive-partnered Eko quiz, a medium that allows consumers to choose their own adventure through a series of video questions. The creative campaign will also feature a partnership with National Geographic to create custom content that highlights the all-new 2020 Outback as the enabler of all kinds of adventure, and the all-new 2020 Outback will be integrated into a three-part mini-series on YouTube called SciShow, exploring the wonders of science and the world around us.

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New AWD performance car

The Subaru WRX is all-new for 2022

The new WRX's body cladding is already stirring up controversy.

Subaru

The Subaru WRX is a rally-bred performance car that offers a unique mix of rowdy all-wheel drive fun, a value price, and youthful styling. The car is long overdue for an update, though, and Subaru is doing just that for the 2022 model year. The fifth-generation WRX is all-new, and features a more powerful engine, along with several go-fast upgrades.

2022 Subaru WRX Both a manual and an automatic transmission will be offered.Subaru

A new GT trim joins the WRX lineup for 2022. It features a new automatic transmission, adaptive dampers, and drive mode selections. With various customization options available to the driver, the system offers up to 430 different settings combinations. The GT's interior adds Recaro seats wrapped in Ultrasuede with red stitching. The GT also gets exclusive 18-inch wheels.

Though still a Boxer engine, the 2022 WRX's powerplant is new and more powerful than before. It delivers 271 horsepower and 258 pound-feet of torque, as well as a broader torque curve. Subaru says that the larger engine plus an electronically controlled turbo wastegate and air bypass valves improve responsiveness and acceleration.

2022 Subaru WRX A larger 11.6-inch infotainment screen is on board. Subaru

All WRX models come with Subaru's Symmetrical all-wheel drive system and active torque vectoring, which can shift power to individual wheels that need the most traction. A six-speed manual transmission is standard, but a new Subaru Performance Transmission is available, which features faster shifts and other features to improve performance.

The 2022 WRX also gets a tech upgrade that brings a large 11.6-inch tablet-style touchscreen. It runs Subaru Starlink infotainment, handles HVAC and vehicle controls, and offers split-screen functionality for two apps to run simultaneously. Apple CarPlay and Android Auto are standard, as is Bluetooth, SiriusXM radio, and HD radio. An upgraded version of the system also offers navigation with three years of free map updates.

2022 Subaru WRX Subaru will offer a new GT trim with upgraded suspension and finishes.Subaru

As it has done with many of its other vehicles, Subaru is equipping every WRX with its EyeSight suite of advanced driver aids. The packge includes lane departure prevention, adaptive cruise control with lane centering, and more. A new available automatic emergency steering system works with the car's pre-collision braking feature to help avoid collisions at speeds under 50 mph.

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New sports car

2022 Subaru BRZ pricing announced

The BRZ is all-new for 2022.

Subaru

Earlier this year, Subaru announced the all-new BRZ sports car, which is coming this fall to replace the previous generation of the car that was discontinued in 2020. It, along with its Toyota cousin, the 86, get more power, updated interiors, and better technology than their predecessors.

The BRZ Premium is the base trim of the car. It starts at $28,955 after destination. Adding an automatic transmission drives the price up by $1,600 to $30,555. The BRZ Limited starts at $31,455 after destination, which shifts to $33,255 with an automatic transmission.


2022 Subaru BRZ The BRZ's compact size and manual transmission make it enthusiast friendly.


The 2022 BRZ gets a new 2.4-liter four-cylinder Boxer engine that produces 228 horsepower. Part of the appeal of small, sporty cars like BRZ is that they are infinitely more fun to drive than larger, more computerized vehicles. To that end, the car comes standard with a six-speed close-ratio manual transmission. Buyers can opt to swap in a six-speed automatic transmission, but that almost defeats the point of the car. A Torsen limited-slip differential, vehicle stability control with track mode, and 17-inch wheels round out the car's standard performance features.

Inside, the BRZ comes with an 8-inch touchscreen that runs Apple CarPlay and Android Auto, Bluetooth, SiriusXM radio, and dual-zone automatic climate controls. A new gauge cluster display can show amps, coolant temperatures, or the car's lateral g-forces, and when track mode is engaged, the tachometer shifts from a circular to a color linear graph.


2022 Subaru BRZ An updated interior and tech are highlights of the new BRZ,

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