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Subaru debuts new commercials, partnerships with Buzzfeed and National Geographic

Subaru has launched a new ad campaign showcasing the 2020 Outback.

Photo courtesy of Subaru of America, Inc.

If there's one thing Subaru knows, it's their customer. The automaker continues to deliver vehicles that not only retain customers, but have expanded the brand's fanbase tremendously over the last two decades. They are looking to continue that winning streak with a fresh round of commercials starring the redesigned 2020 Subaru Outback.

"At Subaru, we are proud to produce safe and reliable vehicles that, time and again, have given our owners the ability to create their own adventures and memories," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "The Outback has earned the highest model loyalty in its class for the past three years, and our latest Outback advertising campaign reinforces our commitment to creating vehicles that not only keep our owners safe on the road, but also enhance their lives."

2020 Subaru Outback ad Subaru's ad campaign features the 2020 Outback in everyday life situations.Photo courtesy of Subaru of America, Inc.

The new campaign centers on how three different families use their Outbacks as part of their everyday life, highlighting the sixth-generation Outback's durability and safety. The campaign also introduces a unique true story based on a Subaru owner's lengthy 120-mile commute to work each way, every day, for fifteen years.

The campaign includes three new national television spots, :60s and :30s formats, targeted media partnerships and digital integrations.

Watch the 60-second versions of two of the commercials below.

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Subaru will also be partnering with Buzzfeed one a three-part miniseries featuring National Parks. The series will include Buzzfeed's first-ever automotive-partnered Eko quiz, a medium that allows consumers to choose their own adventure through a series of video questions. The creative campaign will also feature a partnership with National Geographic to create custom content that highlights the all-new 2020 Outback as the enabler of all kinds of adventure, and the all-new 2020 Outback will be integrated into a three-part mini-series on YouTube called SciShow, exploring the wonders of science and the world around us.

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The Michelin VISION tire is the tire of the future for the company

Photo courtesy of Michelin

Sustainability is in focus for most of the world's automakers. Making cars, trucks, SUVs, and vans that pollute the Earth less than their predecessors is their focus alongside emerging safety and driver assistance technology. Others in the auto industry supply chain are also looking to become more sustainable, including Michelin.

The tire company has announced that by 2050, Michelin tires will be made entirely from renewable, recycled, bio sourced, and otherwise sustainable materials. Today, nearly 30 percent of the materials used in manufacturing Michelin Group tires is are sustainable.

A study released last year, Emissions Analytics, an independent global testing and data company that studies real-world emissions and fuel efficiency for passenger and commercial vehicles, found that pollution from tire wear can be 1,000 times worse than what comes out of a vehicle's exhaust pipe. Unlike exhaust pollution, tire and brake pollution is mostly unregulated.

A recipe not as easy as it looks! www.youtube.com

In 2017, Michelin introduced the VISION tire, a concept that is airless, connected, rechargeable, and entirely sustainable. Since then, the company has invested in recycling efforts, buying up rubber pellet recyclers in the State of Georgia and in Spain.

The current lineup of Michelin tires consists of products that contain more than 200 ingredients each. The main part of the equation is natural rubber, which is harvested from rubber trees via a process that requires tapping a tree much in the same way that maple syrup comes from maple trees. Rubber trees traditionally need to be at least six years old before they are harvested.

Other materials in Michelin tires include synthetic rubber, metal, fibers, and components that are designed to strengthen the tire's structure like carbon black, silica, and plasticizers.

In a statement, a spokesperson fro Michelin said, "Michelin's maturity in materials technology stems from the strength of its R&D capabilities, which are supported by 6,000 people working in seven research and development centers around the world and mastering 350 areas of expertise. The commitment of these engineers, researchers, chemists and developers has led to the filing of 10,000 patents covering tyre design and manufacturing. They work hard every day to find the recipes that will improve tyre safety, durability, ride and other performance features, while helping to make them 100-percent sustainable by 2050."

Michelin has partnered with a number of companies to create materials of the future. Axens and IFP Energies Nouvelles, the two companies that are spearheading the BioButterfly project, have been working with Michelin since 2019 on producing bio-sourced butadiene to replace petroleum-based butadiene. Using the biomass from wood, rice husks, leaves, corn stalk, and other plant waste, 4.2 million tons of wood chips could be incorporated into Michelin tires every year with the materials replacement.

A partnership between Michelin and Pyroware can produce recycled styrene from plastics found in packaging. Styrene is used to produce synthetic rubber. Eventually, tens of thousands of tonnes of polystyrene waste could be recycled back into its original products as well as into Michelin tires every year.

Additionally, Michelin will launch the construction of its first tire recycling plant in the world with Encivo, a Swedish company that has developed a patented technology to recover carbon black, pyrolysis oil, steel, gas and other new, high-quality reusable materials from end-of-life tires.

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The Porsche Taycan Cross Turismo will be the next member of the company's all-electric family.

Photo courtesy of Porsche AG

There's a new Porsche car coming and despite the way it looks, it's not a fresh all-electric Panamera. It's the Porsche Taycan Cross Turismo. The car was spied on the roads east of Weissach, Germany, doing its finally testing wearing very little camouflage.

We already know that the underpinnings of the new car are pretty much the same as what's in the Taycan sedan. Its outside isn't too dissimilar from the Taycan either, with much of the face holding the family looks and its back getting a sport wagon treatment that's similar to the Panamera - new fenders a longer roof, and a hatchback. The car also has an increased ride height.

And that's just what we can see from the photos. The car was darting along the countryside between frozen farmland and snow-covered forests. Porsche has confirmed many of these details and they were the ones that released the photos of the car testing - something usually left up to a spy photographer but in a COVID world, here we are.

They also released a video showcasing the car and its testing journey, featuring Stefan Weckbach, Vice President of the Taycan product line at Porsche. Take a watch.

The Camouflaged Taycan Cross Turismo Hits the Road www.youtube.com

Just a few days later, Porsche released video of the inside of the Taycan Cross Turismo, giving enthusiasts a peek behind the scenes on its development.

Taycan Cross Turismo - Inner Space www.youtube.com

The Porsche Taycan Cross Turismo is expected to be fully revealed later this year.

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