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Subaru debuts new commercials, partnerships with Buzzfeed and National Geographic

Subaru has launched a new ad campaign showcasing the 2020 Outback.

Photo courtesy of Subaru of America, Inc.

If there's one thing Subaru knows, it's their customer. The automaker continues to deliver vehicles that not only retain customers, but have expanded the brand's fanbase tremendously over the last two decades. They are looking to continue that winning streak with a fresh round of commercials starring the redesigned 2020 Subaru Outback.

"At Subaru, we are proud to produce safe and reliable vehicles that, time and again, have given our owners the ability to create their own adventures and memories," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "The Outback has earned the highest model loyalty in its class for the past three years, and our latest Outback advertising campaign reinforces our commitment to creating vehicles that not only keep our owners safe on the road, but also enhance their lives."

2020 Subaru Outback ad Subaru's ad campaign features the 2020 Outback in everyday life situations.Photo courtesy of Subaru of America, Inc.

The new campaign centers on how three different families use their Outbacks as part of their everyday life, highlighting the sixth-generation Outback's durability and safety. The campaign also introduces a unique true story based on a Subaru owner's lengthy 120-mile commute to work each way, every day, for fifteen years.

The campaign includes three new national television spots, :60s and :30s formats, targeted media partnerships and digital integrations.

Watch the 60-second versions of two of the commercials below.

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Subaru will also be partnering with Buzzfeed one a three-part miniseries featuring National Parks. The series will include Buzzfeed's first-ever automotive-partnered Eko quiz, a medium that allows consumers to choose their own adventure through a series of video questions. The creative campaign will also feature a partnership with National Geographic to create custom content that highlights the all-new 2020 Outback as the enabler of all kinds of adventure, and the all-new 2020 Outback will be integrated into a three-part mini-series on YouTube called SciShow, exploring the wonders of science and the world around us.

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Musical artist H.E.R. has worked with Honda designers to customize a Civic Type R.

Photo courtesy of American Honda Motor Co. Inc.
H.E.R. graced the stage at the 2021 Honda Civic Tour but before that happens, the R&B singer-songwriter has put her stamp on a custom-designed Honda Civic Type R. This one-off is part of a longstanding tradition of Civic Tour headliners designing a custom Civic.

The unique-looking model is a reflection of H.E.R.'s personal values. Nuance, subtlety, and "sharing your heart" are held high. This all starts with the car's exterior where a deep black matte finish washes over the model while chameleon-tinted headlamps and windows, purple brake calipers and nebula painted trim are presented as intriguing highlights.

Designers worked to customize the cabin as well, adding nebula painted accents and special LED interior lighting that changes colors based on music and sound inside the vehicle by featuring custom colors, moods, brightness levels and rotating color patterns, adjustable by a smartphone.

H.E.R. Unveils Custom ‘Honda Civic Type R’ Presented by the 2021 Honda Civic Tour www.youtube.com

"One of the things that drew me toward the Honda Civic Tour was knowing that I'd be able to design my own vehicle, and out of all Civics, I picked the pinnacle Civic Type R," said H.E.R. "Infusing my personality into all aspects of my performances, and also expressing it through my favorite products, is something that I am passionate about. So being able to create and share my custom Honda Civic Type R with my fans is just so special to me."

H.E.R.'s custom Civic Type R joins Honda vehicles designed by past Civic Tour headliners, including Maroon 5, OneRepublic, Demi Lovato, blink-182, Black Eyed Peas, One Direction, Charlie Puth and more.

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The 2022 Infiniti QX60 is expected to hit the market later this year.

Photo courtesy of Infiniti Motors

The next-gen Infiniti QX60 is almost here. The long-awaited successor to the top-selling Infiniti model has been in the works for a while but the first official glimpse at the SUV happens today with the release of a teaser photo and video of the interior.

Billed as being "serene" and "spacious", the family-friendly crossover will retain its three rows of seating when it arrives stateside. It will also have premium leather appointments, intuitive technology, and ambient lighting, according to a release sent by the company.

The model was first teased in a private video shown to journalists in the autumn of 2019. Since there, a number of changes have been made. The fresh images show off a wide but not tall infotainment screen, similar to what you'd find on a Lexus or Hyundai. There's what appears to be a fully digital radio/climate controls screen on the center stack with physical dials for adjusting certain functionalities.

All-New 2022 INFINITI QX60 Tech Stories: Performance - Intelligent All-Wheel Drive (AWD) www.youtube.com

There's a quilted leather dashboard and long horizontal design feature that seamlessly covers the dashboard vents under one housing. Though not shown, the QX60 is expected to have a fully digital instrument cluster.

Infiniti has already divulged a few key details about the revised QX60. It will be powered by a 295-horsepower 3.5-liter V6 engine that is paired with a nine-speed automatic transmission. That's the same power plant that is in the 2022 Nissan Pathfinder. The SUV will be available with all-wheel drive. It's likely that the QX60 will have drive modes similar to those in the Pathfinder.

The model will have a 6,000-pound maximum towing capacity. A 3,500-pound maximum is standard.

Infiniti is promising a Sports drive mode where the movement, power, and control of the car are said to be similar to those in a sports car. Gears are held longer and engine braking helps along the way.

The 2022 Infiniti QX60 is expected to arrive in North American showrooms in the fall of 2021, followed by other markets worldwide. It will debut June 23.

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