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Subaru debuts new commercials, partnerships with Buzzfeed and National Geographic

Subaru has launched a new ad campaign showcasing the 2020 Outback.

Photo courtesy of Subaru of America, Inc.

If there's one thing Subaru knows, it's their customer. The automaker continues to deliver vehicles that not only retain customers, but have expanded the brand's fanbase tremendously over the last two decades. They are looking to continue that winning streak with a fresh round of commercials starring the redesigned 2020 Subaru Outback.

"At Subaru, we are proud to produce safe and reliable vehicles that, time and again, have given our owners the ability to create their own adventures and memories," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "The Outback has earned the highest model loyalty in its class for the past three years, and our latest Outback advertising campaign reinforces our commitment to creating vehicles that not only keep our owners safe on the road, but also enhance their lives."

2020 Subaru Outback ad Subaru's ad campaign features the 2020 Outback in everyday life situations.Photo courtesy of Subaru of America, Inc.

The new campaign centers on how three different families use their Outbacks as part of their everyday life, highlighting the sixth-generation Outback's durability and safety. The campaign also introduces a unique true story based on a Subaru owner's lengthy 120-mile commute to work each way, every day, for fifteen years.

The campaign includes three new national television spots, :60s and :30s formats, targeted media partnerships and digital integrations.

Watch the 60-second versions of two of the commercials below.

www.youtube.com

www.youtube.com

Subaru will also be partnering with Buzzfeed one a three-part miniseries featuring National Parks. The series will include Buzzfeed's first-ever automotive-partnered Eko quiz, a medium that allows consumers to choose their own adventure through a series of video questions. The creative campaign will also feature a partnership with National Geographic to create custom content that highlights the all-new 2020 Outback as the enabler of all kinds of adventure, and the all-new 2020 Outback will be integrated into a three-part mini-series on YouTube called SciShow, exploring the wonders of science and the world around us.

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Dream job alert

You could become Dodge's Chief Donut Maker

You can apply to become a Dodge ambassador with some great perks.

Dodge

One lucky person is about to win the car enthusiast's job of a lifetime, though only for a year. Beginning today, Dodge is accepting applications for its new and temporary Chief Donut Maker

If the title alone isn't enough to make the job sound appealing, the benefits are seemingly endless. The lucky new Dodge "employee" will pick up a $150,000 salary, along with the opportunity to drive an SRT Hellcat company car for the year. Additionally, the winner will participate in all manner of racing and car-related events, take courses at Radford Racing School, and get a load of Dodge-branded clothing.

Dodge is Hiring a Chief Donut Maker www.youtube.com

If you're reading this and thinking it sounds like a blast - you're right. There's a catch, however, which comes in the form of an intense consideration process that culminates in a racing event with a pro driver on a closed course. A panel of judges will evaluate the video entries, and wrestler Bill Goldberg will oversee the race between the top ten finalists. Dodge says the series of eliminations will air like a reality TV show, with the winner being revealed in the final episode.

Today is the opening day of the application period. You have until February 28 to submit your short video, which can be a maximum of two minutes. Get busy making your video and head here to submit it before the deadline.

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Dodge offers upgrades that push power to 885 ponies in some models.

Dodge

The world may be going electric, but Dodge is still offering plenty of support to owners of its famed Hellcat muscle cars. Today, the automaker announced a program to provide factory-backed performance parts for SRT Hellcat cars. The components can be ordered and installed by one of Dodge's "Power Broker" dealerships.

Dodge Challenger SRT Hellcat Dodge's packages include graphics for the Challenger.Dodge

Called Direct Connection, the service is Dodge's official source for performance parts and other components. Dodge offers two kits for Challenger SRT models: Challenger SRT Hellcat Redeye cars can be upgraded to 885 horsepower and the standard Hellcat can be pushed to 750 ponies. In all, Direct Connection offers 14 kits for the Challenger and 13 race-ready kits. There are also four graphics packages for the Challenger Mopar Drag Park model.

Because of their connections with the company that designed and built the cars in the first place, factory-backed tuning and performance operations are usually top-notch. Dodge's program offers live technical support and an online catalog that allows users to mix and match performance parts using the site's "recipes." All parts that are installed or replaced by a certified Dodge dealer do not interfere with the cars' three-year/36,000-mile basic warranty or the five-year/60,000-mile powertrain warranty.

Direct Connection Challenger Performance Parts | Dodge youtu.be

If Dodge-approved performance parts get you excited, you don't have long left to wait. The kits will go on sale late in the first quarter of 2022. The Dodge Power Brokers dealer network will also start around that time.

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