Subaru debuts new commercials, partnerships with Buzzfeed and National Geographic
If there's one thing Subaru knows, it's their customer. The automaker continues to deliver vehicles that not only retain customers, but have expanded the brand's fanbase tremendously over the last two decades. They are looking to continue that winning streak with a fresh round of commercials starring the redesigned 2020 Subaru Outback.
"At Subaru, we are proud to produce safe and reliable vehicles that, time and again, have given our owners the ability to create their own adventures and memories," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "The Outback has earned the highest model loyalty in its class for the past three years, and our latest Outback advertising campaign reinforces our commitment to creating vehicles that not only keep our owners safe on the road, but also enhance their lives."
Subaru's ad campaign features the 2020 Outback in everyday life situations.Photo courtesy of Subaru of America, Inc.
The new campaign centers on how three different families use their Outbacks as part of their everyday life, highlighting the sixth-generation Outback's durability and safety. The campaign also introduces a unique true story based on a Subaru owner's lengthy 120-mile commute to work each way, every day, for fifteen years.
The campaign includes three new national television spots, :60s and :30s formats, targeted media partnerships and digital integrations.
Watch the 60-second versions of two of the commercials below.
Subaru will also be partnering with Buzzfeed one a three-part miniseries featuring National Parks. The series will include Buzzfeed's first-ever automotive-partnered Eko quiz, a medium that allows consumers to choose their own adventure through a series of video questions. The creative campaign will also feature a partnership with National Geographic to create custom content that highlights the all-new 2020 Outback as the enabler of all kinds of adventure, and the all-new 2020 Outback will be integrated into a three-part mini-series on YouTube called SciShow, exploring the wonders of science and the world around us.
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