New Model News

Ram introduces new military-inspired 'Built to Serve Edition' trucks

Eileen Falkenberg-Hull
Nov 7, 2019, 9:02 am

This new Ram Trucks model allows customers to share their pride in the U.S. military and honors the service of America's veterans.

Photo courtesy of Fiat Chrysler Automobiles N.V.

Ram Trucks is honoring the service of America's heroes with "Built to Serve Edition" trucks. Featuring badging, decals, and paint jobs meant to evoke the spirit of the five U.S. military service branches, the trucks are limited edition 2020 Ram 1500 models.

"Ram wants to honor those who are serving or have served the United States with distinction," said Reid Bigland, Head of Ram Brand. "For Ram truck owners -- whether military or civilian – 'Built to Serve' is a maxim that they can be proud to stand behind."

2020 Ram 1500 Built to Serve Edition front face grille wheels The face of the 1500 Built to Serve Edition features a black grille and other blacked out features.Photo courtesy of Fiat Chrysler Automobiles N.V.

The first of these models will roll off the assembly line in November, coinciding with Veterans Day. Every three months for the next year and a half, the automaker will debut a different version of the special edition, representing a branch of the military. Ram is limiting the total number of these trucks sold to 9,000.

The Ram Built to Serve Edition trucks are built on the Ram 1500 Big Horn trim level. They come in the buyer's choice of 10 paint jobs: Gator, Diamond Black, Ceramic Gray, Patroit Blue, Anvil, Billet Silver, Tank, Flame Red, Spitfire, and Bright White.

Each model features a U.S. flag and Bulit to Serve decal on each of the rear quarter panels, 20-inch aluminum wheels with unique Technical Gray finish, body-colored wheel flares, all-black grille and surround, black bumpers, black-bezel premium lighting, black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.

2020 Ram 1500 Built to Serve Edition back rear tailgate badging door handles wheels Black badging appears on the entire vehicle.Photo courtesy of Fiat Chrysler Automobiles N.V.

The cabin of the truck is accented with unique corresponding color stitching in Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or orange.

There are Built to Serve Velcro panels on each front seat and on the rear shoulder panel where owners can apply their own patches to personalize their truck. Front seat-back panels are covered with PALS/MOLLE webbing that can be used to attach additional equipment or pouches.

2020 Ram 1500 Built to Serve Edition

2020 Ram 1500 Built to Serve Edition dashboard interior cabin

Photo courtesy of Fiat Chrysler Automobiles N.V.

The interior of this special edition is well appointed with features and materials befitting its price tag.

Additional features include lockable center console storage, deeply bolstered cloth and vinyl sport seats, Black Onyx Chrome interior trim, Built to Serve instrument panel badge, and all-weather slush mats.

Each model also comes loaded with Ram's 4x4 Off-Road Group content, including:

  • All-terrain tires
  • Electronic-locking rear axle
  • Hill-descent control
  • Front suspension skid plate
  • Steering gear skid plate
  • Fuel tank skid plate
  • Transfer case skid plate
  • Tow hooks
  • Heavy-duty off-road-calibrated front and rear shock absorbers

By appealing to past and present military members with the marketing of this truck, Ram is tapping into a significant population. The U.S. Department of Veteran Affairs calculates that approximately seven percent of the U.S. population is an active or reserve member, or veteran of the armed services.

Ram is selling the special edition as a $2,795 option.

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Time to Play

LEGO Technic adds a Jeep Wrangler Rubicon to its model list

The new Jeep Wrangler Rubicon is coming soon to a LEGO store near you.

Photo courtesy of LEGO

The Jeep Wrangler has fans the world over. For those fans whose extracurricular activities include LEGO building along with Jeeping, there's a new LEGO Technic model they'll want to take a look at. The LEGO Technic Jeep Wrangler Rubicon is the first LEGO model of a Jeep SUV.

Ask any Jeep Wrangler owner and they'll tell you that their vehicle is just a bigger version of this new LEGO set," said Mark Allen, Head of Jeep Design. "The design of the Jeep Wrangler allows them to take it apart, top off, doors off, reconfigure it, add new pieces from our Mopar team, and then put it back together again. This LEGO Technic Jeep Wrangler should bring a new level of joy to our Jeep enthusiasts and help inspire future designers to the brand."

LEGO Technic Jeep Wrangler Rubicon

LEGO Technic Jeep Wrangler Rubicon

Photo courtesy of LEGO

The 665-piece model features all the classic Jeep hallmarks - a performance 4x4 system, rugged tires, fold-down rear seats, and a seven-slot grille. It features a button operated front steering system and axle-articulation suspension. It has a yellow-and-black color scheme.

"The Jeep Wrangler is an icon in the off-road world" says Lars Thygesen, Designer, LEGO Technic. "The Rubicon has a lot of the iconic details loved by 4x4 fans the world over, so it was important to me to pack as many of the authentic, powerful features of the real vehicle into the LEGO Technic replica. I hope LEGO fans and vehicle lovers enjoy all aspects including the suspension, winch and open air design that we developed alongside the talented Jeep design team."

The LEGO Technic Jeep Wrangler is designed for Jeep and LEGO fans alike, aged 9 and above. It will be available from January 1st 2021 from LEGO.com, LEGO stores and other retailers globally, priced at [49.99€/49.99$/£44.99].

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Limited Edition

2021 Audi R8 Panther is a limited edition supercar only for U.S. customers

Audi is only making the car for U.S. customers.

Photo courtesy of Audi AG

The 2021 Audi R8 Panther special edition is one of the rarer gifts you can get for your garage this holiday season. With a limited run of 30 coupes in the works, the R8 Panther edition models are the first available units in the R8 rear-wheel-drive model line and available only for U.S. customers.

If the name sounds familiar to you, that's because it should. The R8 Panther edition joins the 2019 RS 5 Panther edition, which was also a limited run and featured the same paint color and interior upholstery.

2021 Audi R8 Panther The hallmarks of the model include its black paint job and red-edged wheels.Photo courtesy of Audi AG

The unique 2021 R8 Panther comes covered in an Audi-exclusive Panther Black crystal effect paint job with carbon exterior mirror housings. Its badging has been coated in black. The model rides on 20-inch five-double-spoke dynamic design wheels that have been milled cut, finished in matte black with red trim, and wrapped in summer performance tires.

Your neighbors will hear you leaving the cul-de-sac thanks to the car's sport exhaust system, which amplifies the sound of the V10 engine. LED headlights and LED taillights, with dynamic turn signals will help their eyes follow your path on the way out as they peer out their windows.

The R8 Panther is powered by a naturally aspirated 5.2-liter V1 engine that produces 532 horsepower and 398 pound-feet of torque, and sprints from zero to 60 mph in 3.6 seconds. It has a top track speed of 201 mph.

The chassis of the R8 Panther edition has been specifically adapted for rear-wheel drive, including using solid rear axles as opposed to hollow, a stiffer front anti-roll bar, and an increase in rear negative camber.

2021 Audi R8 Panther

2021 Audi R8 Panther

Photo courtesy of Audi AG

The model has a full black leather interior with Crimson red stitching. Its racing shells seats are covered in red Nappa leather and have power height and manual fore/art seat adjustment. The car's gear selector and parcel shelf are covered in Alcantara, and the headliner features a diamond-stitched Alcantara. Audi has given the model a brand-exclusive steering wheel with leather/Alcantara and 12 o'clock marker as well as exclusive R8 floor mats with Crimson red leather edging.

Audi virtual cockpit, Audi smartphone interface, Audi phone box with signal booster, navigation, a 13-speaker Bang & Olufson sound system, and illuminated door sill inlays are included.

A carbon exterior package adds carbon fiber to the engine compartment and carbon sigma sideblades while the carbon interior package adds carbon fiber high-gloss surrounds for both the virtual cockpit and the air vents, as well as the center console.

The 2021 R8 Panther edition will be available in select dealerships this month with an MSRP of $183,300. There is an additional $1,495 destination charge, $1,700 gas guzzler tax, sales taxes, title, options, and dealer charges.

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