New Model News

Ram introduces new military-inspired 'Built to Serve Edition' trucks

This new Ram Trucks model allows customers to share their pride in the U.S. military and honors the service of America's veterans.

Photo courtesy of Fiat Chrysler Automobiles N.V.

Ram Trucks is honoring the service of America's heroes with "Built to Serve Edition" trucks. Featuring badging, decals, and paint jobs meant to evoke the spirit of the five U.S. military service branches, the trucks are limited edition 2020 Ram 1500 models.

"Ram wants to honor those who are serving or have served the United States with distinction," said Reid Bigland, Head of Ram Brand. "For Ram truck owners -- whether military or civilian – 'Built to Serve' is a maxim that they can be proud to stand behind."

2020 Ram 1500 Built to Serve Edition front face grille wheels The face of the 1500 Built to Serve Edition features a black grille and other blacked out features.Photo courtesy of Fiat Chrysler Automobiles N.V.

The first of these models will roll off the assembly line in November, coinciding with Veterans Day. Every three months for the next year and a half, the automaker will debut a different version of the special edition, representing a branch of the military. Ram is limiting the total number of these trucks sold to 9,000.

The Ram Built to Serve Edition trucks are built on the Ram 1500 Big Horn trim level. They come in the buyer's choice of 10 paint jobs: Gator, Diamond Black, Ceramic Gray, Patroit Blue, Anvil, Billet Silver, Tank, Flame Red, Spitfire, and Bright White.

Each model features a U.S. flag and Bulit to Serve decal on each of the rear quarter panels, 20-inch aluminum wheels with unique Technical Gray finish, body-colored wheel flares, all-black grille and surround, black bumpers, black-bezel premium lighting, black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.

2020 Ram 1500 Built to Serve Edition back rear tailgate badging door handles wheels Black badging appears on the entire vehicle.Photo courtesy of Fiat Chrysler Automobiles N.V.

The cabin of the truck is accented with unique corresponding color stitching in Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or orange.

There are Built to Serve Velcro panels on each front seat and on the rear shoulder panel where owners can apply their own patches to personalize their truck. Front seat-back panels are covered with PALS/MOLLE webbing that can be used to attach additional equipment or pouches.

2020 Ram 1500 Built to Serve Edition

Photo courtesy of Fiat Chrysler Automobiles N.V.

The interior of this special edition is well appointed with features and materials befitting its price tag.

Additional features include lockable center console storage, deeply bolstered cloth and vinyl sport seats, Black Onyx Chrome interior trim, Built to Serve instrument panel badge, and all-weather slush mats.

Each model also comes loaded with Ram's 4x4 Off-Road Group content, including:

  • All-terrain tires
  • Electronic-locking rear axle
  • Hill-descent control
  • Front suspension skid plate
  • Steering gear skid plate
  • Fuel tank skid plate
  • Transfer case skid plate
  • Tow hooks
  • Heavy-duty off-road-calibrated front and rear shock absorbers

By appealing to past and present military members with the marketing of this truck, Ram is tapping into a significant population. The U.S. Department of Veteran Affairs calculates that approximately seven percent of the U.S. population is an active or reserve member, or veteran of the armed services.

Ram is selling the special edition as a $2,795 option.

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Supercharged V8 pickup

Watch the Ram TRX Lap the Nürburgring

The TRX looked awkward but completed the lap.

BTGDale via YouTube

The Ram TRX is a cartoonish truck with specs that would make most people shy away. Its size, sound, and imposing appearance live up to the hype laid out on the spec sheet, and its Hellcat-derived powertrain demands attention. The truck is one heck of an off-roader, too, but a recent YouTube video proves it can dance on a racetrack, too, though not as gracefully as the low-slung cars it passes.



The YouTubers took the TRX to the imposing Nüburgring in Germany to test its mettle on track. Unsurprisingly, the big Ram rolls over kerbs and is able to blast past several cars on the track. The biggest problem for the truck is its brakes, which end up cooked halfway through the lap. In between a few blasts of NSFW language, we can hear the driver note that his brake pedal is "about halfway to the floor," though he did retain some functionality after letting things cool off. The 6,400-pound truck would likely cook all but the most hardcore motorsport brakes.

The truck appears unmodified and looks to have just over 1,000 miles on the clock for the lap. Of course, the TRX looks about as at home on a track as a Mini Cooper would rock crawling, but the truck's 4.5-second 0-60 mph and 702 horsepower from its supercharged 6.2-liter V8 are more impressive than many sports cars.

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The commercial van is going all-electric in 2023

Stellantis

Many automakers have publicly committed to making the shift to fully electrified vehicle lineups with the decade, but until recently, Stellantis was an outlier. The global auto giant, whose brands include Jeep, Ram, Dodge, Chrysler, Alfa Romeo, and more, will follow suit, but has been less aggressive with its stated goals. However, the automaker is already making good on its promises, and one of the first vehicles to come will be an electrified version of the Ram ProMaster van in 2023.


Ram ProMaster The electric ProMaster will compete with the Ford E-Transit.Stellantis


The automaker will follow its ProMaster commercial van with an electric version of the Ram 1500 pickup truck in 2024. When the truck eventually lands, it will face off against the Ford F-150 Lightning, Chevrolet Silverado EV, and GMC Hummer EV – a massively crowded field of vehicles, considering none are on sale today.


Ram ProMaster EVs make tons of sense for fleets, where fuel expenses can be steep.Stellantis


We don't have any specs on the new van yet, but its main competition will come from the Ford E-Transit electric van, which just began testing in fleets this week. Ford sent 10 pre-production vans to municipal and other fleets across the UK and a couple of other European countries. The E-Transit is estimated to deliver a range of about 126 miles and to offer a payload capacity of up to 4,290 pounds.


Ram ProMaster The ProMaster is just one of several electrified vehicles that Stellantis will release in the coming years.Ram


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