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Ram introduces new military-inspired 'Built to Serve Edition' trucks

This new Ram Trucks model allows customers to share their pride in the U.S. military and honors the service of America's veterans.

Photo courtesy of Fiat Chrysler Automobiles N.V.

Ram Trucks is honoring the service of America's heroes with "Built to Serve Edition" trucks. Featuring badging, decals, and paint jobs meant to evoke the spirit of the five U.S. military service branches, the trucks are limited edition 2020 Ram 1500 models.

"Ram wants to honor those who are serving or have served the United States with distinction," said Reid Bigland, Head of Ram Brand. "For Ram truck owners -- whether military or civilian – 'Built to Serve' is a maxim that they can be proud to stand behind."

2020 Ram 1500 Built to Serve Edition front face grille wheels The face of the 1500 Built to Serve Edition features a black grille and other blacked out features.Photo courtesy of Fiat Chrysler Automobiles N.V.

The first of these models will roll off the assembly line in November, coinciding with Veterans Day. Every three months for the next year and a half, the automaker will debut a different version of the special edition, representing a branch of the military. Ram is limiting the total number of these trucks sold to 9,000.

The Ram Built to Serve Edition trucks are built on the Ram 1500 Big Horn trim level. They come in the buyer's choice of 10 paint jobs: Gator, Diamond Black, Ceramic Gray, Patroit Blue, Anvil, Billet Silver, Tank, Flame Red, Spitfire, and Bright White.

Each model features a U.S. flag and Bulit to Serve decal on each of the rear quarter panels, 20-inch aluminum wheels with unique Technical Gray finish, body-colored wheel flares, all-black grille and surround, black bumpers, black-bezel premium lighting, black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.

2020 Ram 1500 Built to Serve Edition back rear tailgate badging door handles wheels Black badging appears on the entire vehicle.Photo courtesy of Fiat Chrysler Automobiles N.V.

The cabin of the truck is accented with unique corresponding color stitching in Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or orange.

There are Built to Serve Velcro panels on each front seat and on the rear shoulder panel where owners can apply their own patches to personalize their truck. Front seat-back panels are covered with PALS/MOLLE webbing that can be used to attach additional equipment or pouches.

2020 Ram 1500 Built to Serve Edition

Photo courtesy of Fiat Chrysler Automobiles N.V.

The interior of this special edition is well appointed with features and materials befitting its price tag.

Additional features include lockable center console storage, deeply bolstered cloth and vinyl sport seats, Black Onyx Chrome interior trim, Built to Serve instrument panel badge, and all-weather slush mats.

Each model also comes loaded with Ram's 4x4 Off-Road Group content, including:

  • All-terrain tires
  • Electronic-locking rear axle
  • Hill-descent control
  • Front suspension skid plate
  • Steering gear skid plate
  • Fuel tank skid plate
  • Transfer case skid plate
  • Tow hooks
  • Heavy-duty off-road-calibrated front and rear shock absorbers

By appealing to past and present military members with the marketing of this truck, Ram is tapping into a significant population. The U.S. Department of Veteran Affairs calculates that approximately seven percent of the U.S. population is an active or reserve member, or veteran of the armed services.

Ram is selling the special edition as a $2,795 option.

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A new Texas-themed version of the Jeep Gladiator is on the way.

Photo courtesy of Stellantis

Jeep has brought the Gladiator's off-road chops to the trails of the Lone Star State. The 2021 Jeep Gladiator Texas Trail is another of the the traditional of special edition vehicles for Texans who occupy the nation's largest truck market. It's the first time Jeep has offered a unique-to-Texas truck.

The new model builds on the Gladiator Sport S trim adding 17-inch Mid-Gloss Back Aluminum wheels wrapped in 32-inch mud-terrain tires, four-wheel drive, standard side steps, and the Trailer Tow Group. The Gladiator Texas Trail has a unique hood and decals that feature the year 1836 in the graphic as a nod to the year of the Texas Declaration of Independence. It also wears a black hardtop, black leather seats embossed with the Texas Trail graphic and comes equipped with the Technology Group and Convenience Group packages.

2021 Jeep Gl The vehicle is ready to be fully accessorized to the buyer's wishes.Photo courtesy of Stellantis

2021 Jeep Gl

The Texas-themed model features the buyer's choice of Jeep's new 3.0-liter EcoDiesel V6 engine that's rated at 260 horsepower and 442 pound-feet of torque or the tried and true 3.6-liter Pentastar V6 power plant, which achieves 285 horsepower and 260 pound-feet of torque.

Jeep has badged each of the models with Trail Rated status. To achieve this status, Jeep vehicles must pass extreme off-road capability challenges.

The Gladiator Texas Trail is available in 10 colors: black, white, Snazzberry, Granite Crystal, Sarge, Nacho, Hydro Blue, Firecracker Red, Billet Silver, and Sting-Gray. Jeep recently introduced a Snazzberry-colored Wrangler.

Each Gladiator comes with the Jeep Wave customer service program, which includes three years of maintenance, 24/7 phone/online support, trip interruption/first-day loaner coverage, and VIP access to Jeep events.

The 2021 Jeep Gladiator Texas Trail has a starting MSRP of $40,435 (plus $1,495 destination) and is currently available at Texas dealers.

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The Google logo appears for the first time on a car thanks to the partnership.

Photo courtesy of Stellantis

"Hey Google, where is my Fiat 500X Hey Google parked?" A new lineup of car models from Fiat celebrates the technology of Hey Google. The special editions are mainly just a publicity stunt (for both companies), but buyers will be able to place an order for the fresh 500 family models this month.

Each car in the special series is equipped with the Hey Google voice assistant. Owners can connect their car to the their Google Nest Hub (included in a welcome kit with purchase) and smartphone, should they so choose.

Owners will use the phrase "Hey Google, ask my Fiat…" to get answers regarding questions about where the car is parked, how much fuel is left, the location of the nearest workshop, and much more.

Fiat 500 Family Hey Google: Fiat 500

Photo courtesy of Stellantis

In addition to the tech, each Hey Google cars are equipped with unique exteriors and interiors. They have white paint jobs on their bodies and gloss black roofs and mirror caps. For the first time in automotive history, the Google logo is displayed on an automobile. The Hey Google badge is placed on the wheel arches of every model. Both B-pillars are also embellished with the multicoloured 'molecules' of the Hey Google logo.

The molecules are also displayed on the inside where they feature on the seats, which also have a label embroidered with "Hey Google". The dashboard fascia is matte silver with a white 500 logo.

At the center of the dashboard is a 7.0-inch touch screen display that features an animation where "Hey Google" appears then moves to the Google "G" then transforms to the Fiat logo.

Fiat will offer Hey Google editions of their 500, 500X, and 500L. The Fiat 500 hybrid Hey Google are priced from £16,005 OTR, 500X Hey Google priced from £21,765 OTR, and 500L Hey Google priced from £20,345 OTR

Deliveries are limited to the U.K. Ordering for the special series opens mid-April.

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