New Model News

Ram introduces new military-inspired 'Built to Serve Edition' trucks

This new Ram Trucks model allows customers to share their pride in the U.S. military and honors the service of America's veterans.

Photo courtesy of Fiat Chrysler Automobiles N.V.

Ram Trucks is honoring the service of America's heroes with "Built to Serve Edition" trucks. Featuring badging, decals, and paint jobs meant to evoke the spirit of the five U.S. military service branches, the trucks are limited edition 2020 Ram 1500 models.

"Ram wants to honor those who are serving or have served the United States with distinction," said Reid Bigland, Head of Ram Brand. "For Ram truck owners -- whether military or civilian – 'Built to Serve' is a maxim that they can be proud to stand behind."

2020 Ram 1500 Built to Serve Edition front face grille wheelsThe face of the 1500 Built to Serve Edition features a black grille and other blacked out features.Photo courtesy of Fiat Chrysler Automobiles N.V.

The first of these models will roll off the assembly line in November, coinciding with Veterans Day. Every three months for the next year and a half, the automaker will debut a different version of the special edition, representing a branch of the military. Ram is limiting the total number of these trucks sold to 9,000.

The Ram Built to Serve Edition trucks are built on the Ram 1500 Big Horn trim level. They come in the buyer's choice of 10 paint jobs: Gator, Diamond Black, Ceramic Gray, Patroit Blue, Anvil, Billet Silver, Tank, Flame Red, Spitfire, and Bright White.

Each model features a U.S. flag and Bulit to Serve decal on each of the rear quarter panels, 20-inch aluminum wheels with unique Technical Gray finish, body-colored wheel flares, all-black grille and surround, black bumpers, black-bezel premium lighting, black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.

2020 Ram 1500 Built to Serve Edition back rear tailgate badging door handles wheelsBlack badging appears on the entire vehicle.Photo courtesy of Fiat Chrysler Automobiles N.V.

The cabin of the truck is accented with unique corresponding color stitching in Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or orange.

There are Built to Serve Velcro panels on each front seat and on the rear shoulder panel where owners can apply their own patches to personalize their truck. Front seat-back panels are covered with PALS/MOLLE webbing that can be used to attach additional equipment or pouches.

2020 Ram 1500 Built to Serve Edition

2020 Ram 1500 Built to Serve Edition dashboard interior cabin

Photo courtesy of Fiat Chrysler Automobiles N.V.

The interior of this special edition is well appointed with features and materials befitting its price tag.

Additional features include lockable center console storage, deeply bolstered cloth and vinyl sport seats, Black Onyx Chrome interior trim, Built to Serve instrument panel badge, and all-weather slush mats.

Each model also comes loaded with Ram's 4x4 Off-Road Group content, including:

  • All-terrain tires
  • Electronic-locking rear axle
  • Hill-descent control
  • Front suspension skid plate
  • Steering gear skid plate
  • Fuel tank skid plate
  • Transfer case skid plate
  • Tow hooks
  • Heavy-duty off-road-calibrated front and rear shock absorbers

By appealing to past and present military members with the marketing of this truck, Ram is tapping into a significant population. The U.S. Department of Veteran Affairs calculates that approximately seven percent of the U.S. population is an active or reserve member, or veteran of the armed services.

Ram is selling the special edition as a $2,795 option.

Trending News

 
 

Just 55 of the SUV will be built.

Mercedes

The Mercedes-Benz G-Class is an aspirational vehicle, and is one that shouts "I've made it" to the world. Its six-figure price tag legitimate military background, and hardcore off-road capabilities make it appealing on many levels, and there's even a go-fast version from AMG. The G63 cranks up the already bonkers G-Class to 11, with a big V8 and aggressive styling. To commemorate AMG's 55th year tuning Mercedes' vehicles, the automaker is releasing a limited "Edition 55" G 63.

Mercedes-AMG G 63 "Edition 55"The Edition 55 gets unique styling touches inside and out. Mercedes

Though the Edition 55 adds plenty of unique flair to the AMG-massaged G-Wagen, the SUV's beating heart remains untouched. It's a twin-turbo 4.0-liter V8 making 577 horsepower, and is good for a 0-60 mph time of just 4.5 seconds. That's in an SUV with a curb weight just shy of 6,000 pounds. Four-wheel drive and a nine-speed automatic transmission are also standard.

Mercedes says the Edition 55 comes finished in Obsidian Black metallic and rides on 22-inch forged wheels, even though the images it sent to accompany the announcement clearly show a not-black SUV. It also comes with the AMG Night Package, which brings blacked-out trim and unique accents, and the fuel filler cap is embossed with the AMG logo. Inside, the cabin features a black and red color scheme with stainless steel accents throughout. Black velour floor mats stitched with "Edition 55" in red are standard, along with an AMG Performance steering wheel wrapped in microfiber. The seats are covered in black and red Nappa leather upholstery, and Edition 55 badges are seen throughout the space.

Mercedes-AMG G 63 "Edition 55"The 577-hp super SUV can sprint to 60 mph quicker than many sports cars. Mercedes

When Mercedes says "limited edition" here, it means business. Just 55 of the SUVs will be available in the United States, and will be released later this year. There's no word on ordering or pricing details yet, but it's a safe bet that the ultra-exclusive G-Wagen will sell out quickly.

Trending News

 
 

New Razor scooter

Is this two-wheeled Jeep scooter for you?

The Razor Jeep scooter features air-filled tires and a 12-mph top speed.

RAzor

Jeep is an iconic brand with dedicated fans from every corner of the globe. Its name recognition makes for interesting collaborations with other brands, so this new Jeep RX200 scooter from Razor is especially exciting. The scooter is part of Razor's adult line, which is growing quickly with new products in 2022.

Razor Jeep RX200 ScooterJeep-themed grip tape comes standard.Jeep

Wearing the Jeep name brings expectations of off-road prowess, so the Razor scooter offers 8-inch air-filled tires. It's powered by a 200-watt motor and 24-volt battery that deliver a top speed of over 12 mph and up to 40 minutes of ride time. The throttle is a twist-grip system, and a rear disc brake helps slow things down. Though it may seem childish, this is no kids toy. It can carry a max weight of up to 154 pounds, and is rated for ages 18 and up.

Razor Jeep RX200 ScooterThe scooter gets full-LED headlights.Razor

The Jeep RX200 scooter is available in Army Green, and comes with Jeep-themed rubber grip tape, a retractable kickstand, and dual-LED headlights. The scooter is available now on Razor.com for $499, which is expensive but far from the company's priciest model. Some of Razor's flagship models reach almost $1,000, which makes the Jeep scooter look like a bargain.

Trending News