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Ram introduces new military-inspired 'Built to Serve Edition' trucks

This new Ram Trucks model allows customers to share their pride in the U.S. military and honors the service of America's veterans.

Photo courtesy of Fiat Chrysler Automobiles N.V.

Ram Trucks is honoring the service of America's heroes with "Built to Serve Edition" trucks. Featuring badging, decals, and paint jobs meant to evoke the spirit of the five U.S. military service branches, the trucks are limited edition 2020 Ram 1500 models.

"Ram wants to honor those who are serving or have served the United States with distinction," said Reid Bigland, Head of Ram Brand. "For Ram truck owners -- whether military or civilian – 'Built to Serve' is a maxim that they can be proud to stand behind."

2020 Ram 1500 Built to Serve Edition front face grille wheels The face of the 1500 Built to Serve Edition features a black grille and other blacked out features.Photo courtesy of Fiat Chrysler Automobiles N.V.

The first of these models will roll off the assembly line in November, coinciding with Veterans Day. Every three months for the next year and a half, the automaker will debut a different version of the special edition, representing a branch of the military. Ram is limiting the total number of these trucks sold to 9,000.

The Ram Built to Serve Edition trucks are built on the Ram 1500 Big Horn trim level. They come in the buyer's choice of 10 paint jobs: Gator, Diamond Black, Ceramic Gray, Patroit Blue, Anvil, Billet Silver, Tank, Flame Red, Spitfire, and Bright White.

Each model features a U.S. flag and Bulit to Serve decal on each of the rear quarter panels, 20-inch aluminum wheels with unique Technical Gray finish, body-colored wheel flares, all-black grille and surround, black bumpers, black-bezel premium lighting, black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.

2020 Ram 1500 Built to Serve Edition back rear tailgate badging door handles wheels Black badging appears on the entire vehicle.Photo courtesy of Fiat Chrysler Automobiles N.V.

The cabin of the truck is accented with unique corresponding color stitching in Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or orange.

There are Built to Serve Velcro panels on each front seat and on the rear shoulder panel where owners can apply their own patches to personalize their truck. Front seat-back panels are covered with PALS/MOLLE webbing that can be used to attach additional equipment or pouches.

2020 Ram 1500 Built to Serve Edition

Photo courtesy of Fiat Chrysler Automobiles N.V.

The interior of this special edition is well appointed with features and materials befitting its price tag.

Additional features include lockable center console storage, deeply bolstered cloth and vinyl sport seats, Black Onyx Chrome interior trim, Built to Serve instrument panel badge, and all-weather slush mats.

Each model also comes loaded with Ram's 4x4 Off-Road Group content, including:

  • All-terrain tires
  • Electronic-locking rear axle
  • Hill-descent control
  • Front suspension skid plate
  • Steering gear skid plate
  • Fuel tank skid plate
  • Transfer case skid plate
  • Tow hooks
  • Heavy-duty off-road-calibrated front and rear shock absorbers

By appealing to past and present military members with the marketing of this truck, Ram is tapping into a significant population. The U.S. Department of Veteran Affairs calculates that approximately seven percent of the U.S. population is an active or reserve member, or veteran of the armed services.

Ram is selling the special edition as a $2,795 option.

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New special edition truck

Ram Trucks adds new anniversary edition for 2022

The 2022 Ram 1500 Limited 10th Anniversary Edition gets an exclusive blue paint color.

Ram Trucks

Pickup trucks have long been more than the rugged workhorse vehicles they once were. People buy and use trucks as their everyday vehicles, and automakers have responded by making more spacious, comfortable, and efficient pickups. Nowhere is that more apparent than with Ram, whose 1500 light duty pickup truck carried away award after award when its new generation hit the streets in 2019. In its top trims, the Ram 1500 shames many luxury cars on interior quality, comfort, and technology, but the brand isn't done adding "stuff."

If you needed any confirmation that big, luxurious pickup trucks are here to stay, here it is. Today, Ram Trucks announced the Ram 1500 Limited 10th Anniversary Edition. Beyond having a tongue-twister for a name, the truck is packed to the gills with highbrow materials and features.


2022 Ram 1500 Limited 10th Anniversary Edition The Ram 1500 has won numerous awards for its luxurious interior and refined ride.Ram Trucks


To set it apart on the outside, the truck will get an exclusive Blue Shade paint color, along with a multi-function tailgate and adjustable cargo tie-down hooks. Inside, Ram says that the 1500's already impressive interior will be pushed further into premium territory with quilted leather upholstery and door inserts, a suede headliner, and special 10th anniversary badges. The truck's digital gauge cluster and infotainment screen will display unique graphics upon vehicle startup. Capping off the plush cabin, the Anniversary Edition truck will be offered with a new Indigo and Sea Salt Grey interior color and will get a 19-speaker premium audio system.

The 2022 Ram 1500 Limited 10th Anniversary Special Edition is sold only in a crew cab body style. Ram offers the truck with either the 5.7-liter V8 with eTorque or with its 3.0-liter EcoDiesel engine. The new special edition expands the already mammoth Ram 1500 lineup. At the bottom end of the spectrum is the Ram 1500 Tradesman, a stripped-down work truck with only the essentials. From there, there is the Big Horn, the Laramie, the Rebel, the Limited Longhorn, and the Limited. All of that is on top of the Hellcat-powered Ram 1500 TRX and the Ram 1500 Classic, which itself is offered in three trim levels.


2022 Ram 1500 Limited 10th Anniversary Edition The 10th Anniversary truck gets quilted leather upholstery.Ram Trucks

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The Nissan Pathfinder is just at home on the trial as it is on the road.

Photo courtesy of Nissan North America

One of my favorite poems is Robert Frost's "The Road Not Taken". The message is about making choices and, how the road taken made all the difference. Often in life and on the road, we have to make one choice. Take one road. No turning back. I thought of this poem on my recent test drive in the 2022 Nissan Pathfinder in the hinterlands of Montana, when I could take two different roads—paved and dirt—and that made all the difference!

Nissan has redesigned and retooled its fifth-generation Pathfinder instilling greater latitude for buyers who want to travel both types of roads and expand their adventure footprint. After seven decades of off-road development, 35 years in the business of selling Pathfinders, and with more than 1.8 million sold in the U.S., this Japanese automaker has moved the needle with a ground-up revision of the previous-gen model.

2022 Nissan Pathfinder The 2022 Nissan Pathfinder is a capable off-roader.Photo courtesy of Nissan North America

The full-sized sport utility is available in four trims (S, SV, SL and Platinum) and two- and four-wheel drive versions; Nissan expects that nearly 60 percent of buyers will choose four-wheel drive. The Pathfinder is in a segment that has grown larger each year as more families want a vehicle for around-town, school and playdate runs and for weekend getaways with traction technology that allows travel in the backcountry and good towing capability. Direct competitors are the Toyota Highlander, Honda Pilot, and Ford Explorer.

A day-long drive of approximately 150 miles on tarmac and over a variety of dirt roads and tracks provided the opportunity to assess the Pathfinder's updates. A late-spring snowstorm added slickness to all the road surfaces in the region and allowed the Pathfinder to show off its traction capabilities at both slow and higher speeds and with lane change and emergency-braking maneuvers, when towing. I concentrated my evaluation on the augmented hardware and software designed to enhance the crossover's capabilities for backcountry travel and towing.

What I found most notable over every road surface was the comfortable ride and responsive handling that come from a collection of upgrades—and, in particular, as a result of the following: the gearing on the new nine-speed transmission, with paddle shifters for personal and more precise shifting for sport driving and slowing over rough terrain; the new terrain mode system that's engineered for different driving conditions; the four-wheel drive system that moves torque more quickly to avoid wheel slip; the improved suspension system; and new tires with a larger contact patch and more aggressive tread pattern, among other changes.

2022 Nissan Pathfinder Pathfinder's drive modes are designed to inspire confidence. Photo courtesy of Nissan North America

The Pathfinder provided sure-footed motoring and comfort over uneven surfaces. Its 7.1 inches of ground clearance easily maneuvered over the small obstacles on the trail and hill descent control took the reigns without hesitation for steeper and longer downhills on traction-compromised surfaces.

I was also impressed with the Pathfinder's towing competence and appreciated the standard trailer sway control onboard all trims. It offered notably strong, mannered acceleration from a standing start and excellent straight-line braking without porpoising for either exercise.

The new 2022 Pathfinder brings off-road and towing attributes that are important to families who are seeking to spend time in the backcountry for days trips and longer and for overlanding in terrain that doesn't require a true off-road vehicle with a low range. It's will appeal to buyers who want don't want to have to choose only one road.

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