Ram begins production of second round of Built to Serve Edition military-themed trucks
The second installment of the 2020 Ram 1500 Built to Serve Edition trucks has entered into production at FCA's Sterling Heights (Michigan) Assembly Plant.
Each run of the Built to Serve Edition trucks includes unique badging, decals, and paint jobs meant to evoke the spirit of the five U.S. military service branches.
The second installment of the special edition trucks begin rolling out this month, coinciding with Flag Day, Sunday, June 14. A new "Built to Serve Edition" model, representing another one of America's land, air or sea-based military branches, will launch approximately every three months.
The Ram Built to Serve Edition trucks are built on the Ram 1500 Big Horn trim level. They come in the buyer's choice of 10 paint jobs: Gator, Diamond Black, Ceramic Gray, Patroit Blue, Anvil, Billet Silver, Tank, Flame Red, Spitfire, and Bright White.
Each model features a U.S. flag and Bulit to Serve decal on each of the rear quarter panels, 20-inch aluminum wheels with unique Technical Gray finish, body-colored wheel flares, all-black grille and surround, black bumpers, black-bezel premium lighting, black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.
The cabin of the truck is accented with unique corresponding color stitching in Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or orange.
There are Built to Serve Velcro panels on each front seat and on the rear shoulder panel where owners can apply their own patches to personalize their truck. Front seat-back panels are covered with PALS/MOLLE webbing that can be used to attach additional equipment or pouches.
Each model also comes loaded with Ram's 4x4 Off-Road Group content, including:
- All-terrain tires
- Electronic-locking rear axle
- Hill-descent control
- Front suspension skid plate
- Steering gear skid plate
- Fuel tank skid plate
- Transfer case skid plate
- Tow hooks
- Heavy-duty off-road-calibrated front and rear shock absorbers
By appealing to past and present military members with the marketing of this truck, Ram is tapping into a significant population. The U.S. Department of Veteran Affairs calculates that approximately seven percent of the U.S. population is an active or reserve member, or veteran of the armed services.
Ram is selling the special edition as a $2,795 option.