Production

Ram begins production of second round of Built to Serve Edition military-themed trucks

Ram has launched its second run of the popular military-themed trucks.

Photo courtesy of FCA US LLC

The second installment of the 2020 Ram 1500 Built to Serve Edition trucks has entered into production at FCA's Sterling Heights (Michigan) Assembly Plant.

Each run of the Built to Serve Edition trucks includes unique badging, decals, and paint jobs meant to evoke the spirit of the five U.S. military service branches.

The second installment of the special edition trucks begin rolling out this month, coinciding with Flag Day, Sunday, June 14. A new "Built to Serve Edition" model, representing another one of America's land, air or sea-based military branches, will launch approximately every three months.

2020 Ram 1500 Built to Serve Edition

Photo courtesy of FCA US LLC

The Ram Built to Serve Edition trucks are built on the Ram 1500 Big Horn trim level. They come in the buyer's choice of 10 paint jobs: Gator, Diamond Black, Ceramic Gray, Patroit Blue, Anvil, Billet Silver, Tank, Flame Red, Spitfire, and Bright White.

Each model features a U.S. flag and Bulit to Serve decal on each of the rear quarter panels, 20-inch aluminum wheels with unique Technical Gray finish, body-colored wheel flares, all-black grille and surround, black bumpers, black-bezel premium lighting, black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.

The cabin of the truck is accented with unique corresponding color stitching in Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or orange.

There are Built to Serve Velcro panels on each front seat and on the rear shoulder panel where owners can apply their own patches to personalize their truck. Front seat-back panels are covered with PALS/MOLLE webbing that can be used to attach additional equipment or pouches.

Each model also comes loaded with Ram's 4x4 Off-Road Group content, including:

  • All-terrain tires
  • Electronic-locking rear axle
  • Hill-descent control
  • Front suspension skid plate
  • Steering gear skid plate
  • Fuel tank skid plate
  • Transfer case skid plate
  • Tow hooks
  • Heavy-duty off-road-calibrated front and rear shock absorbers

By appealing to past and present military members with the marketing of this truck, Ram is tapping into a significant population. The U.S. Department of Veteran Affairs calculates that approximately seven percent of the U.S. population is an active or reserve member, or veteran of the armed services.

Ram is selling the special edition as a $2,795 option.

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Nuts & Bolts

 
 

Teachers from Houston, Tampa, and Detroit can be entered to win.

Photo by Klaus Vedfelt/Getty Images

With more parents having a larger hand in educating their children for the last seven months due to the COVID-19 pandemic, it's become apparent to many just how tough being a teacher can be. Maaco, the world's largest provider of auto paint and collision services, is rewarding one lucky teacher with a free MAACOver as part of a new giveaway.

The giveaway can include an exterior paint job, deep cleaning, and collision/damage repair. These are all services that Maaco offers as part of its menu.

Teachers of grades K-12 can nominate themselves or students and community members can nominate a deserving educator via Macao.com. Only teachers in Houston, Tampa, and Detroit are eligible.

Nominations must be submitted by October 5. Winners will be announced October 19.

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If you've got a reservation, you can now order your 2021 Ford Mustang Mach-E.

Photo courtesy of Ford Motor Company

In a memo to dealers, Ford has announced that it is lowering the manufacturer's suggested retail price (MSRP) of its 2021 Ford Mustang Mach-E, the long-awaited all-electric crossover.

According to a post on the Mach-E forum, the price of the Mustang Mach-E will be $1,000 to $3,000 than initially promoted. The memo states that the Mustang Mach-E Premium will be $3,000 lower than initially anticipated with the all-wheel drive version dropping to $50,800 and rear-wheel drive model now coming in at $48,100.

2021 Ford Mustang Mach-E The Ford Mustang Mach-E will begin arriving at dealership lots soon. Photo courtesy of Ford Motor Company

The Mach-E First Edition, a sold-out top-of-the-line model, will get a $1,000 price deduction. That same drop applies to the Mach-E Select, the base model. That base model has a 230-mile range. Higher price point versions of the Mach-E can achieve up to 300 miles of range.

The price of each vehicle includes a $1,100 delivery charge. Customers are eligible to receive a $7,500 federal tax credit with purchase.

Pricing will apply to all models that have been ordered since the Mach-E was unveiled at the 2019 L.A. Auto Show. The first deliveries of the crossover are expected to arrive in customer hands later this year.

How does the new price compare? The freshly-unveiled Volkswagen ID.4 will start at $41,990 including the cost of delivery, making it about $2,000 less than the new price of the Mach-E Select, which comes in at $43,995 for front-wheel drive models and $46,695 for all-wheel drive variants. The ID.4 will get up to 250 miles on a single charge.

The Tesla Model Y comes in at $49,990 but has more range than the Mustang Mach-E at 316 miles on a single charge and comes standard with all-wheel drive.

Ford and Volkswagen vehicles will rely on private charging opportunities. Both companies have recently announced partnerships with Electrify America, which has two cross-country charging routes available and is working to rapidly install charging stations at private enterprises and in public spaces nationwide.

Volkswagen ID.4 buyers get three years of free charging with purchase. Mustang Mach-E owners get 250-kilowatt-hours of free charging when they buy a Mach-E.

Tesla has a fully built-out electric vehicle charging infrastructure that allows for fast charging of the Model Y. With that capability it can relain 158 miles of charge in just 15 minutes while at a Supercharger. There are 17,000 Superchargers worldwide and six new locations open each week according to the Tesla website.

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