Spokespuppy

Meet Bear, the #JeepTopCanine winner who will rep the brand for one year

Bear, a four-year old pup from Massachusetts, was chosen as the #JeepTopCanine.

Photo courtesy of FCA US LLC

Thousands of dogs entered to become the #JeepTopCanine but, alas, there could only be one. The winner is ... Bear! Bear is a native of Northborough, Massachusetts.

Bear will spend the next year appearing as the face of the Jeep brand across social media channels alongside many of the brand's best-sellers like the Wrangler, Gladiator, and Grand Cherokee. For his entry photo, Bear posed on a Wrangler.

"As the true cult SUV brand revered around the world for its off-road legacy, Jeep owners share a love of adventure and freedom, and it's almost an unwritten law that if you take out your Jeep SUV, your dog is coming with you," said Olivier Francois, Chief Marketing Officer, FCA.

"It's that same devotion for their 'best friends' that our fans share for their Jeep vehicles. We saw it throughout our first-ever #JeepTopCanine search, giving our fans the opportunity to share and connect with fellow Jeep brand enthusiasts about their shared passions, reaching millions of fans through views and engagements across our social media channels and digital website throughout July and August."

Bear won the contest by gaining the most votes via the #JeepTopCanine website. There, he competed against seven other dogs for the crown, each posing with a Jeep product.

Jeep Top Canine Finalists Bear's entry photo helped propel him to the top of the standings and secured his place as the first #JeepTopCanine. Photo courtesy of FCA US LLC

Bear and his owner Margot, along with two cat siblings, have been cohabitating since the end of March 2016. When he was three months old, Margot rescued Bear from Georgia. Margo reports that Bear is quite popular and has many dog friends.

Bear is not a purebred. Margot did a DNA test on him and it turns out that Bear's a melting pot! He's mostly black lab, but there's collie, chow chow, a little standard poodle, and a few other "unknown" breeds mixed in.

When he's not riding in Margot's JL, he loves going for rides in their friend's CJ5. He also enjoys swimming and hiking. Margot says, " He is a strong swimmer and loves to take a dip when it's warm out, and even when I think it's not warm enough. We also hike very often and he has the best sense of direction. [He] seriously helps me out when I get turned around - or prevents me from doing that in the first place, because he leads me up and down the mountain!"

Bear has a lot of love to give. Margot says that if he sees two people hugging he frequently tries to get in on the action by inserting himself between them.

His favorite treats are Whimzees, which are shaped like little alligators, and Frosty Paws frozen doggie ice creams.

When it comes to toys, Bear's favorites are something that Margot originally got for her cats - animatronic fish. He also likes Frisbees and is properly spoiled with an indoor and outdoor toy box.

If you meet Bear, he might be willing to do a few tricks for you. Some of his favorites are puppy push ups, "high ten", and spinning.

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Nuts & Bolts

 
 

The Heisman House celebrates 10 years of advertising glory this year.

Photo courtesy of Nissan North America

When it's game time, it's also showtime. Each year Nissan assembles a motley crew of Heisman Trophy winners to star in their Heisman House-themed commercials. As this year's college football season gets underway, take a look back at some of the best commercials Nissan has served up in recent memory.

Want to see this year's spots? Click here.

"Heisman House: Trick or Treat" (2017)

"Heisman House: Tour Bus" (2015)

"Heisman House: Flashback"  (2013)

"Heisman House: Too Much" (2015)

"Heisman House: Teboween" (2017)

"Heisman House: Coordinated" (2013)

"Heisman House:  Welcome to the House" (2016)

"Heisman House: Acting Class" (2014)

"Heisman House:  Part Mascot" (2017)

"Heisman House: Yoga" (2017)

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The Renegade Motel is the kickoff of a campaign to celebrate the new Jeep Renegade 4xe.

Photo courtesy of Fiat Chrysler Automobiles UK Ltd

Jeep is opening an extreme motel, for two nights only. The Renegade Motel is suspended 250 feet above the ground on one of the yellow pylons of The O2 in London.

The accommodations are the world's first urban cliff camping destination. It was opened to celebrate the arrival of the Jeep Renegade 4xe plug-in hybrid to the U.K. market.

From the Renegade Motel's location, you can watch the sun set and rise over London's Canary Wharf.

Jeep Renegade Motel The motel's location allows for views of the sunrise and sunset over London's Canary Wharf.Photo courtesy of Fiat Chrysler Automobiles UK Ltd

The full experience includes dinner, bed and breakfast, and a 24-hour concierge. The accommodations come equipped with a number of features inspired by the new Renegade PHEV including a wi-fi hotspot, Amazon Alexa connectivity, and a portable power supply. Sleeping bags are provided.

Guests will be able to travel to the Motel by driving a new Jeep Renegade 4xe, which will be delivered right to their doorstep. On arrival, Motel guests will get a sneak peak of where they'll sleep that night while they enjoy The O2's roofwalk experience, Up at The O2. They will then dine in The O2 before heading up to their Renegade Motel 'room'.

The Renegade Motel opened for bookings today with adventure seekers able to apply to stay for free for one night on September 18 or 19. Guests can register to stay through The O2 here.

Jeep Renegade Motel The Renegade Motel is an extreme take on cliffside camping.Photo courtesy of Fiat Chrysler Automobiles UK Ltd

Following the Renegade Motel's stint at The O2, Jeep will introduce Renegade 'Roof Top' Motels in a select number of UK city locations. At these locations, guests will be taking their accommodations with them, during the Renegade 4xe to a destination where they will make use of the TentBox pop-up tent that sits on the roof of the specially equipped model.

The Renegade 4xe is on sale across Europe now. In the U.K. it starts at £32,600 OTR. The U.S. isn't slated to get the Renegade 4xe yet. The Wrangler 4xe will be coming to the market, however.

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