Advertising

Hyundai unveils three 'Smaht Pahk' successor commercials

Eileen Falkenberg-Hull
Feb 15, 2020, 8:20 am

Hyundai is launching three new commercials following the success of its "Smaht Pahk" ad during the Super Bowl.

Photo courtesy of Hyundai Motor Company

The success of Hyundai's "Smaht Pahk" commercial starring Chris Evans, John Krasinski, Rachel Dratch, David "Big Papi" Ortiz, and the 2020 Hyundai Sonata, the automaker has debuted three new spots in the same vein.

Part of a national campaign for the Sonata, the TV spots highlight the Sonata's technologically advanced features including Remote Smart Park Assist and Digital Key. Viewers can see the ads during national TV shows such as "Saturday Night Live", "The Bachelor", and "Real Housewives".

"The style and technology of the all-new Sonata is sophistically upgraded to make the drivers daily experience better and it is a premium, exciting sedan build for the bold," said Angela Zepeda, CMO, Hyundai Motor America. "The technologies on Sonata set it apart from other sedans in the segment and we wanted to display that in a fun, lighthearted way that people could relate to, similar to our approach in this year's Big Game."

Watch the three new ads below.

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Off-Roading

Watch: All-electric Ford F-150 gets tested in the wild

The 2021 Ford F-150 will come in a hybrid variant

Photo courtesy of Ford Motor Company

If Ford is making anything clear these days, it’s that the future all-electric F-150 won’t just just a mundane street car. The future model will be capable of achieving the same feats as the rest of the company’s family of full-size pickup trucks, if not with more gusto than its relatives.

Ford has confirmed that the battery-electric (BEV) F-150 will be on sale in just a few years. To get to that point, there’s a lot of work that isn’t just going into product development, but also into facilities development. Demand for the F-150 BEV is expected to be high and Ford’s Rouge Complex can’t absorb it as the plant stands now.

Ford Rouge Complex The Ford plant in Dearborn will be the home of the F-150 electric truck.Photo courtesy of Ford Motor Company

The company will invest $700 million in the Dearborn, Michigan plant to include a new high-tech manufacturing home for the model. The investment will add 300 jobs. This $700 million is on top of the $1.45 billion that Ford is spending to equip its Michigan Assembly Plant in Wayne, Michigan to produce the Ranger and Bronco.

"We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150," said Bill Ford, executive chairman, Ford Motor Company. "This year's COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work."

The all-electric Ford F-150 is expected to come to market in mid-2022. The redesigned 2021 F-150 will come to market later this year and include a new hybrid powertrain option dubbed the F-150 PowerBoost.

Recently, the company captured video of the F-1500 BEV testing in the wild.

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New Option

2021 Chevrolet Silverado gaining GMC’s MultiPro Tailgate under a new name

The Chevrolet Silverado will be offered with a new, multi-way tailgate for the 2021 model year.

Photo courtesy of Chevrolet

Buyers love the GMC Sierra’s MultiPro Tailgate so it was only a matter of time before General Motors brought it over to the Chevrolet Silverado. That time has arrived.

Chevy will introduce the six-way tailgate on the 2021 Chevrolet Silverado at the end of the year. Instead of being known as the MultiPro Tailgate, the feature will be rebranded and called the Multi-Flex Tailgate. Yes, with the hyphen and everything.

The Chevrolet version of the tailgate really isn’t much different than the GMC version. The biggest difference is that it wears bow tie badging.

It’s functionality includes:

  • Primary gate — opens from the key fob, from inside the truck or via a button on the gate.
  • Primary gate load stop — helps prevent items from sliding out of the box.
  • Easy access — the inner gate folds down, allowing a deeper reach into the box.
  • Full-width step — the inner gate folds into a large step for easy access and holds up to 375 pounds.
  • Inner gate load stop — helps prevent second-tier items from sliding out of the box.
  • Inner gate with work surface — when opened, provides a work surface as well as second-tier loading.
It is likely that the Multi-Flex Tailgate will cost a premium when it arrives on dealer lots and it probably won’t be available on all Silverado models. In the video above, Chevrolet shows the tailgate on the Silverado High Country, its highest trim level.
In addition to the tailgate news, Chevrolet has already revealed that it will offer a Realtree Edition of the Silverado 1500 for the 2021 model year. It will feature familiar features and appointments that exemplify the Realtree brand.

The 2021 Chevrolet Silverado is slated to go on sale later this year.

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