Advertising

Hyundai unveils three 'Smaht Pahk' successor commercials

Eileen Falkenberg-Hull
Feb 15, 2020, 8:20 am

Hyundai is launching three new commercials following the success of its "Smaht Pahk" ad during the Super Bowl.

Photo courtesy of Hyundai Motor Company

The success of Hyundai's "Smaht Pahk" commercial starring Chris Evans, John Krasinski, Rachel Dratch, David "Big Papi" Ortiz, and the 2020 Hyundai Sonata, the automaker has debuted three new spots in the same vein.

Part of a national campaign for the Sonata, the TV spots highlight the Sonata's technologically advanced features including Remote Smart Park Assist and Digital Key. Viewers can see the ads during national TV shows such as "Saturday Night Live", "The Bachelor", and "Real Housewives".

"The style and technology of the all-new Sonata is sophistically upgraded to make the drivers daily experience better and it is a premium, exciting sedan build for the bold," said Angela Zepeda, CMO, Hyundai Motor America. "The technologies on Sonata set it apart from other sedans in the segment and we wanted to display that in a fun, lighthearted way that people could relate to, similar to our approach in this year's Big Game."

Watch the three new ads below.

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Nuts & Bolts

 
 

New Model News

2021 Hyundai Santa Fe breaks cover with new body, fresh hybrid powertrains

Hyundai has completely refreshed the Santa Fe for 2021.

Photo courtesy of Hyundai Motor America

The Hyundai Santa Fe is getting more than just a traditional mid-cycle update for the 2021 model year. It's closer to a generational shift with new powertrains, a new platform, and more premium features.

If you're saying to yourself, "Didn't they just change it?" to yourself right now, you're not wrong. The current Santa Fe shifted generations just about two years ago as the company prepared to introduce the three-row Palisade. When the Palisade arrived, the Santa Fe was relegated to the new two-row Santa Fe and a holdover three-row Santa Fe for a year before going to just a two-row model for 2020.

The SUV has a fresh grille and headlamp design as well as new front and rear fascia.Photo courtesy of Hyundai Motor America

The 2021 Hyundai Santa Fe has a face that looks like a blend of the Palisade and the Vision T concept car, which was first shown at last year's LA Auto Show. Its headlights carry over the Spartan helmet-like design that first appeared on the Kona. T-shaped LED daytime running lights flow from the headlights to the sides of the grill. The lower grille eschews the crucible-shape that is on the Palisade and offers a new, sophisticated look.

Hyundai has made the car beefier looking but also gentler with posterior that's sophisticated with arrow-like taillights that are connected through the center of the tailgate by a light bar.

Twenty-inch wheels are available as part of a Luxury Package that includes front and back lower bumpers and side cladding that match the body paint color, rather than the traditional matte black.

Hyundai has already revealed that the 2021 Santa Fe will come with hybrid and plug-in hybrid variants in Europe. They have not confirmed which, if either of those powertrains is coming to the U.S. More information is expected to be revealed soon.

2021 Hyundai Santa Fe

2021 Hyundai Santa Fe

Photo courtesy of Hyundai Motor America

Hyundai aimed for a premium SUV with the Palisade, to thunderous applause from industry experts and buyers, and it looks like that design mantra is holding true in the New Santa Fe. The company promotes the model as having more "space, comfort, and convenience" than the outgoing model. That's thanks in large part to the new platform the SUV is riding on.

The new third-gen Hyundai platform allows for improvements inn performance, handling, fuel efficiency, and safety. Additionally, it features more crash resistance. With the SUV market growing increasingly competitive, it's understandable that Hyundai would want to shift the model to the new underpinnings ASAP.

The lower half of the dashboard has been redesigned for 2021 and the cabin has been outfitted with soft-touch materials. The center console has also been redesigned and now floats and features similar instrumentation to the Hyundai Nexo and Palisade. This leaves a good amount of space between driver and front passenger for storage.

A new 10.25-inch infotainment screen floats on the dashboard.Photo courtesy of Hyundai Motor America

The new 10.25-inch infotainment touch screen appears to float above the dashboard. A new 12.3-inch all-digital instrument cluster sits in front of the driver.

The new Santa Fe will be available in Europe starting September 2020. There is not yet confirmation as to when it comes to the U.S. or what it will cost.

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Milestones

Volkswagen's Chattanooga plant celebrates 1 millionth vehicle manufactured

The 1 millionth vehicle off the line was a red Passat.

Photo courtesy of Volkswagen AG

Volkswagen Chattanooga Assembly Plant is celebrating the 1 millionth vehicle to roll off its assembly line - Aurora Red Metallic 2020 Volkswagen Passat R-Line. The milestone was reached later than initially anticipated due to production shutdowns stemming from the COVID-19 pandemic.

"It's gratifying to me that our team is back to work and able to mark yet another key milestone since the opening of VW's Chattanooga plant," said Tom du Plessis, president and CEO of Volkswagen Chattanooga. "Part of us getting back to normal is taking time to recognize these important achievements which are only possible because of the hard work and commitment of our exceptional team here in Chattanooga."

2020 Volkswagen Passat Volkswagen's plant employs approximately 3,800 people.Photo courtesy of Volkswagen AG

Before the Chattanooga plant opened, Volkswagen hadn't made a vehicle in the U.S. in 22 years following the closing of the Westmoreland facility in Pennsylvania.

The Passat got its start as a vehicle designed specifically for the North American market.

Ground was broken on the Tennessee plant in 2009 and in 2011 it began producing Passats. It currently employees approximately 3,800 people. In the last nine years, the plant has produced more than 700,000 Passats and 100,000 Atlas SUVs. The new 2020 Atlas Cross Sport and the refreshed 2021 Atlas recently began production.

The Chattanooga facility doesn't just produce vehicles for domestic sale. Chattanooga-assembled vehicles have been exported to Canada, Mexico, Russia, South Korea, and the Middle East.

Volkswagen has announced that the plant will be the company's North American base for manufacturing electric vehicles including the ID.4, representing an approximately $800 million investment, starting in 2022. The expansion to enable U.S. production of long-range EVs began in November 2019.

Volksagen Chattanooga line The Chattanooga plant produces a number of vehicles.Photo courtesy of Volkswagen AG

Volkswagen isn't just committed to the cars it produces in Chattanooga. The company has invested in its community too. Late last year, Volkswagen donated $1.25 million to The Conservation Fund to purchase land near the plant so it could be donated to the U.S. Forest Service.

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