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Hyundai unveils three 'Smaht Pahk' successor commercials

Hyundai is launching three new commercials following the success of its "Smaht Pahk" ad during the Super Bowl.

Photo courtesy of Hyundai Motor Company

The success of Hyundai's "Smaht Pahk" commercial starring Chris Evans, John Krasinski, Rachel Dratch, David "Big Papi" Ortiz, and the 2020 Hyundai Sonata, the automaker has debuted three new spots in the same vein.

Part of a national campaign for the Sonata, the TV spots highlight the Sonata's technologically advanced features including Remote Smart Park Assist and Digital Key. Viewers can see the ads during national TV shows such as "Saturday Night Live", "The Bachelor", and "Real Housewives".

"The style and technology of the all-new Sonata is sophistically upgraded to make the drivers daily experience better and it is a premium, exciting sedan build for the bold," said Angela Zepeda, CMO, Hyundai Motor America. "The technologies on Sonata set it apart from other sedans in the segment and we wanted to display that in a fun, lighthearted way that people could relate to, similar to our approach in this year's Big Game."

Watch the three new ads below.

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Dream job alert

You could become Dodge's Chief Donut Maker

You can apply to become a Dodge ambassador with some great perks.

Dodge

One lucky person is about to win the car enthusiast's job of a lifetime, though only for a year. Beginning today, Dodge is accepting applications for its new and temporary Chief Donut Maker

If the title alone isn't enough to make the job sound appealing, the benefits are seemingly endless. The lucky new Dodge "employee" will pick up a $150,000 salary, along with the opportunity to drive an SRT Hellcat company car for the year. Additionally, the winner will participate in all manner of racing and car-related events, take courses at Radford Racing School, and get a load of Dodge-branded clothing.

Dodge is Hiring a Chief Donut Maker www.youtube.com

If you're reading this and thinking it sounds like a blast - you're right. There's a catch, however, which comes in the form of an intense consideration process that culminates in a racing event with a pro driver on a closed course. A panel of judges will evaluate the video entries, and wrestler Bill Goldberg will oversee the race between the top ten finalists. Dodge says the series of eliminations will air like a reality TV show, with the winner being revealed in the final episode.

Today is the opening day of the application period. You have until February 28 to submit your short video, which can be a maximum of two minutes. Get busy making your video and head here to submit it before the deadline.

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New luxury car

BMW sends its V12 engine off in style

BMW will build its final V12 engine this June.

BMW

Most automakers are focused on building EVs and extracting the best fuel economy from gas engines possible, so it’s not surprising to hear that BMW is pulling the plug on one of its biggest and most iconic engines. In June 2022, BMW will build its very last V12 engine for use in a super-limited-production special edition 7 Series model. The ultra-rare cars will carry a starting price of $200,995.

BMW 760i xDrive The last V12 will power a very special (and very expensive) 7 Series car.BMW

Only twelve lucky customers will have the option to nab a V12-powered BMW, which will be called the M760i xDrive. Displacing 6.6 liters, the twin-turbocharged beast produces a massive 601 horsepower. An eight-speed sport automatic transmission and all-wheel drive are standard. BMW says the powertrain is strong enough to push the hefty 7 Series car to 60 mph from a standstill in just 3.6 seconds.

The final-run cars will feature little more than a special “V12” badge at the rear to differentiate them from standard 7 Series models. Inside, the car features a serialized plaque with the car’s production number out of the 12 units planned. The engine itself features a nameplate with “The Final V12.”

Beyond the badges, BMW’s 12-cylinder last-hurrah will come standard with 20-inch M double-spoke wheels, a choice of any available BMW full Merino leather color, M Sport brakes with black or blue calipers, a panoramic LED roof, remote control parking, a Bowers & Wilkins surround-sound system, and adaptive LED headlights.

BMW 760i xDrive Only 12 of the cars will be built, with a starting price of more than $200,000.BMW

Though it hasn’t been BMW’s most popular engine over the years, the V12 has been a part of the automaker’s catalog for 35 years. The first 12-cylinder engine showed up in 1987, producing 295 horsepower in the original 750iL sedan.

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