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Watch: New 2020 Hyundai Palisade ads talk DNA and SUVs

New Hyundai commercials show the 2020 Palisade as being a family adventure vehicle.

Photo courtesy of Hyundai

Your mom's best friend. The kid across the street who spends nearly as much time at your house as his own. The guy your brother goes with to watch his alma matter play each Saturday. Family expands beyond the traditional confines of DNA.

Hyundai is using that notion of family in its latest advertising campaign, showing off that the 2020 Hyundai Palisade is good enough to haul around families, no matter how you define them.

Take a look.

Like Family | Palisade | Hyundai www.youtube.com

Family Tree | Palisade | Hyundai www.youtube.com

Tide Pools | Palisade | Hyundai www.youtube.com

HTRAC All Wheel Drive | Palisade | Hyundai www.youtube.com

You can see the Palisade commercials on national TV programs throughout the fall as well as on Hyundai's social media channels.

The Vision T is likely a look at the design language of the new Hyundai Tucson.

Image courtesy of Hyundai

Next week, Hyundai will unveil a new plug-in hybrid SUV concept car. The model is the seventh in the automaker's series of Hyundai Design Center concepts that combines "emotional value" with "sensuous sportiness" in an application of the company's new design language.

"We pursue innovative solutions in design and add emotional value to our product experience through sensuous sportiness design language," said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. The SUV concept is powered by a plug-in hybrid powertrain indicating its eco-lifestyle focus and its inherent balance with the environment in which it is driven.

Hyundai Vision T concept SUV car front PHEV The side profile of the design shows off a new vision for Hyundai's compact SUV.Image courtesy of Hyundai

The SUV has a theme of parametric fantasy and transcendent connectivity. All of the concept SUV's body structures are connected from the body to light or trim features. The overall look is a seamless take on design boundaries, perhaps signifying the future seamlessness of home, vehicle, entertainment, and transportation spaces.

Ambient light reflects off concave and convex surfaces to create a sense of tension, according to Hyundai.

The vehicle features an evolution of the Hidden Signature Lamp (as seen on the new Sonata) and features a parametric air shutter that deploys to help adjust aerodynamics and design. The shutter is closed when the vehicle is stationary then moves to effect airflow, aerodynamics, and fuel efficiency.

Why might it be the next Tucson? Hyundai has already disclosed that this concept has the dimensions of a compact SUV. That ticks the Tucson box. There's also the name of the vehicle "Vision T" and the fact that nearly every SUV in the Hyundai lineup has either debuted or undergone a significant redesign in the last 18 months except Tucson. It's logical that Tucson would be up next and that it would evolve Hyundai's powertrain offerings given the success of the Kona EV.

Earlier, Hyundai announced that 13 new products would be making their way into the company's portfolio in the coming years including the Hyundai Santa Cruz truck.

No details about the car's plug-in hybrid powertrain are yet available. The full concept car will be revealed during AutoMobility LA.

Thule's accessories fit Hyundai's entire line of SUVs and crossovers.

Photo courtesy of Hyundai

Beginning today, Thule accessories are available for sale at participating Hyundai dealerships across the U.S.

Included as part of the available lineup are bike racks, roof racks, winter and water sports racks, cargo carriers, and basket accessories. The selection is curated from the entire Thule catalogue.

2019 Hyundai Kona Thule accessoris roof rack Thule accessories are made for beach-goers and mountain-seekers.Photo courtesy of Hyundai

"This partnership with Thule proves to be great timing as we simultaneously grow our line of SUVs, including newcomers such as the Hyundai Palisade and Hyundai Venue," said Mike O'Brien, vice president of Product, Corporate and Digital Planning for Hyundai Motor America. "Whether you go camping every weekend or need some extra space for your kid's soccer gear, Thule and Hyundai are making it simpler than ever for you to maximize your lifestyle with this new accessory partnership. Thule is the leader in this space and their lifetime warranty is a good match to our brand aspirations."

Hyundai has grown its lineup to include the hot-selling subcompact Kona SUV, new Hyundai Venue, and three-row Palisade SUV in the last 18 months. Last week the company announced plans to expand its portfolio even more in the coming years by adding 13 new products, including the Hyundai Santa Cruz utility vehicle.

Hyundai has also recently begun targeted advertising for adventure seekers, specifically with its Palisade campaign, which champions road tripping.

2019 Hyundai Kona Thule accessoris roof rack Thule's accesses are designed to help surfers, swimmers, and snowboarders (and everyone in between).Photo courtesy of Hyundai

"We are thrilled about our new partnership with Hyundai this year," said Tom Chimenti, director of original equipment sales, North America for Thule Group. "Our industry leading rack products are a perfect match for Hyundai's expanding line, and Thule's award winning offering of solutions to help transport your gear, regardless of activity, will be a great addition for any Hyundai owner looking to live an active lifestyle."

In addition to the products available at Hyundai dealerships, Thule designs and manufactures luggage, computer and camera bags, sports bags and backpacks, and child-related products such as baby joggers, child bike seats and bike trailers. The products are sold in more than 140 countries worldwide.