Genesis has existed on sedans for the better part of three years now. It's been a tough brand debut for the luxury arm of Hyundai despite having three solid cars available to consumers. This year, Genesis's first SUV, the three-row GV80 will debut.

Genesis's sedans carry the G70, G80, and G90 moniker. The company says that it added a "V" to the name of the alphanumeric GV80 name to represent the model's versatility rather than going with a traditional model name like "Tucson" or "Sorento".

Genesis has given the GV80 a similar grille and headlight style to the G90.Photo courtesy of Genesis Motors

Its design was a collaboration between Genesis Design studios located in South Korea, the United States, and Germany. Genesis has remained true to the car's prototype model, first shown at the 2017 New York International Auto Show.

"GV80 allows us to expand our definition of Athletic Elegance design language to a new typology, while retaining sublime proportionality and sophistication of form," said Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group.

Based on a rear-wheel drive platform, the GV80 will have available all-wheel drive and an available third row. This is a similar setup to the Volkswagen Tiguan.

The shape of the SUV is similar to other luxury SUVs.Photo courtesy of Genesis Motors

It has a wide grille and a front Quad Lamp light signature that is similar to that in the 2020 Genesis G90. Its pinched and sculpted hood gives off an air of athleticism.

Sang Yup Lee, Senior Vice President, Head of Genesis Design added "The Quad Lamp, our design signature, introduces an unmistakable visual impression completely unique to Genesis."

From the front, the sweeping Parabolic Line runs along the side of the model drawing the eye rearward. The wheels are positioned to emphasize the car's strong stance.

Genesis's G-Matrix pattern appears in light fixtures at the front and rear of the vehicle, and on the wheels. It is inspired by orchids.

The interior of the GV80 features a minimalistic design.Photo courtesy of Genesis Motors

A strong architectural aesthetic plays on the interior of the SUV, which is designed with minimalism in mind. A release put out by the company touts the SUV's high driving position, high-mounted control surfaces, slim air vents, and touch screen climate controls. It also says that the center console features a "jewel-like, rotating electronic gear selector" that provides "an exquisite balance of simplicity and glamor."

The GV80 goes on sale in South Korea this month. Sales in the U.S. will commence later in 2020. Pricing, grade structure, and technical information will be provided by the automaker prior to the SUV's on-sale date.