New Model News

Genesis shows off its first SUV, the three-row 2021 GV80

The GV80 will be the first Genesis SUV to arrive on U.S. shores.

Photo courtesy of Genesis Motors

Genesis has existed on sedans for the better part of three years now. It's been a tough brand debut for the luxury arm of Hyundai despite having three solid cars available to consumers. This year, Genesis's first SUV, the three-row GV80 will debut.

Genesis's sedans carry the G70, G80, and G90 moniker. The company says that it added a "V" to the name of the alphanumeric GV80 name to represent the model's versatility rather than going with a traditional model name like "Tucson" or "Sorento".

2020 Genesis GV80 Genesis has given the GV80 a similar grille and headlight style to the G90.Photo courtesy of Genesis Motors

Its design was a collaboration between Genesis Design studios located in South Korea, the United States, and Germany. Genesis has remained true to the car's prototype model, first shown at the 2017 New York International Auto Show.

"GV80 allows us to expand our definition of Athletic Elegance design language to a new typology, while retaining sublime proportionality and sophistication of form," said Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group.

Based on a rear-wheel drive platform, the GV80 will have available all-wheel drive and an available third row. This is a similar setup to the Volkswagen Tiguan.

2020 Genesis GV80 The shape of the SUV is similar to other luxury SUVs.Photo courtesy of Genesis Motors

It has a wide grille and a front Quad Lamp light signature that is similar to that in the 2020 Genesis G90. Its pinched and sculpted hood gives off an air of athleticism.

Sang Yup Lee, Senior Vice President, Head of Genesis Design added "The Quad Lamp, our design signature, introduces an unmistakable visual impression completely unique to Genesis."

From the front, the sweeping Parabolic Line runs along the side of the model drawing the eye rearward. The wheels are positioned to emphasize the car's strong stance.

Genesis's G-Matrix pattern appears in light fixtures at the front and rear of the vehicle, and on the wheels. It is inspired by orchids.

2020 Genesis GV80 The interior of the GV80 features a minimalistic design.Photo courtesy of Genesis Motors

A strong architectural aesthetic plays on the interior of the SUV, which is designed with minimalism in mind. A release put out by the company touts the SUV's high driving position, high-mounted control surfaces, slim air vents, and touch screen climate controls. It also says that the center console features a "jewel-like, rotating electronic gear selector" that provides "an exquisite balance of simplicity and glamor."

The GV80 goes on sale in South Korea this month. Sales in the U.S. will commence later in 2020. Pricing, grade structure, and technical information will be provided by the automaker prior to the SUV's on-sale date.

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Photo courtesy of Hyundai Motor Group

Hyundai Motor Group, the parent company of Hyundai, has announced the formation of a new unit - New Horizons Studio. The new venture is focused on the development of what Hyundai calls Ultimate Mobility Vehicles (UMVs).

New Horizons Studio is part of Hyundai's larger focus on the future of mobility. Unit workers will work to envision vehicles that wander with "unprecedented mobility". These products will focus on target customers that have unconventional travel needs whether it be to access places they have never been or adapt their mobility limitations to their surroundings.

Hyundai 'Elevate' Walking Car Concept

Photo courtesy of Hyundai Motor Group

New Horizons Studio is led by Vice President Dr. John Suh, who has held several leadership roles at Hyundai Motor Group since 2011. He served as founding director of Hyundai Ventures, and then led Hyundai CRADLE (Center for Robotic-Augmented Design in Living Experiences) as its founding director based in Silicon Valley. He brings over 35 years of expertise in the automotive and emerging technology sectors, including roles at Stanford University, Palo Alto Research Center (PARC; formerly, Xerox PARC), and General Motors Company.

"We aim to create the world's first transformer-class vehicle, also known as the Ultimate Mobility Vehicle," said Dr. Suh.

Dr. Ernestine Fu will move to New Horizons Studio as Director of Product Management. She has led research on human operator and autonomous vehicle interactions at Stanford University's Volkswagen Automotive Innovation Lab, as well as scaled emerging technology companies for over nine years as a venture capital partner at Alsop Louie Partners.

The Hyundai Elevate is the first vehicle being developed by the Studio. It debuted at CES 2019 and does not rely solely on wheels to makes it way across urban, suburban, and rural landscapes. The unit sees the Elevate as being able to respond in emergency situations like natural disasters or assist with persons who do not have access to an ADA ramp.

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The Lamborghini Urus Graphite Capsule adds new interior and exterior color choices for buyers.

Photo courtesy of Lamborghini Automobili

Expressions in color and trim meet at the Urus Graphite Capsule, a collection of SUVs produced by super luxury automaker Lamborghini. The Urus itself sits at the intersection of performance and practicality, and is the best-selling model in the Lamborghini lineup.

The Urus Graphite Capsule lets buyers push the limit in a pick-and-choose fashion. Lamborghini will offer the Urus Graphite Capsule in four new exterior matte colors including white Bianco Monocerus, black Nero Noctis, and grey Grigio Nimbus and Grigio Keres. The lower parts of the car, the front, rear, and side sills, are all finished in the color.

Lamborghini Urus Graphite Capsule

Photo courtesy of Lamborghini Automobili

From there, buyers are able to choose from four tiny accent colors: orange Arancio Leonis and Arancio Dryope, yellow Giallo Taurus, and green Verde Scandal. Those accent colors are shown on the front splitter, door inserts, and rear spoiler.

The cabin of the Urus sports the same traditional design the SUV has had during this, its initial generation. The Urus Graphite Capsule check box adds dark, anodized aluminium trim on the dashboard and door panels, with new matt-finish carbon fiber inserts. The buyer's choice of exterior colors are carried over to the inside where upholstery is contrast stitched. Q-citura stitching and the embroidered Lamborghini logo reside on the headrests.

The ventilated Alcantara seats are an exclusive option only available on the Urus Graphite Capsule and the recently launched Pearl Capsule.

"The new Graphite Capsule endorses the inimitable versatility of the Lamborghini Urus as the original Super SUV: its color and styling is as adaptable and versatile as its presence in every high-performance and lifestyle environment." said Automobili Lamborghini Chief Commercial Officer Giovanni Perosino. "The inherent design of the Lamborghini Urus, with the DNA of our super sports heritage, lends itself to virtually limitless potential for personalizing color and trim. The Urus Graphite Capsule is the latest collection to offer our growing clientele the opportunity to stamp their individuality and way of life on their Lamborghini."

The Urus Graphite Capsule is available on Urus model year 2021. It has a starting MSRP of $218,009 in the U.S.

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