New Model News

Ford adds available integrated electric Warn winch to 2020 Super Duty Tremor

Eileen Falkenberg-Hull
Jan 15, 2020, 6:18 am
Photo courtesy of Ford Motor Company

Winch it! If you need to winch it, the 2020 Ford F-Series Super Duty has a new solution for you. Buyers of new 2020 F-250 and F-350 single rear-wheel models with the Tremor Off-Road Package can add a Ford Performance Parts winch by Warn starting in the middle of this year.

The winch runs $3,000 and is available as a factory-orderable option or a dealer-installed after-sale accessory on gasoline- and diesel-powered Super Duty Tremor trucks.

2020 Ford Super Duty Warn Winch A Warn winch is available on F-250 and F-350 single rear-wheel trucks.Photo courtesy of Ford Motor Company

"We developed this unique winch in cooperation with Warn specifically to meet Built Ford Tough truck standards for our new F-Series Super Duty," said Ron Meredith, Ford truck vehicle personalization planning manager. "Having a winch specially designed to our Built Ford Tough standards gives our hard-working Super Duty customers yet another tool to extend this truck's capabilities whether at work or on the trail."

The winch is mounted in the steel bumper, regardless of the type of engine that the buyer chooses. With their purchase they get a wireless remote control and a wired remote control is available.

With the Tremor Off-Road Package and the truck has a maximum towing capability of 15,000 pounds for conventional trailers and up to 21,900 pounds with gooseneck trailers and the available diesel power plant.

The Tremor Off-Road Package is available for XLT, Lariat, King Ranch and Platinum F-250 and F-350 Super Duty trucks with available all-new 7.3-liter gas V8 or third-generation 6.7-liter Power Stroke diesel V8.

2020 Ford F-Series Super Duty is built at Kentucky Truck Plant in Louisville, Kentucky, and Ohio Assembly Plant in Avon Lake, Ohio.

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Ford, Lincoln team up so owners can get Nationwide insurance via the companies' apps

A new program by Ford and Lincoln allows app users to shop for Nationwide insurance via app.

Photo courtesy of Ford Motor Company

Shopping for new insurance? Ford and Lincoln have partnered with Nationwide to help owners of the companies' vehicles obtain the right type of insurance for their needs. All the "paperwork" can be done electronically via the FordPass or Lincoln Way app.

Ford Insure and Lincoln Motor Company Insure, powered by Nationwide, offer an all-digital way to secure usage-based insurance coverage through Ford Motor Credit Company's licensed insurance agency. As part of the usage-based insurance plan, Ford Insure and Lincoln Motor Company Insure policyholders consent to be enrolled in Nationwide's SmartRide usage-based insurance program and will share their vehicle connectivity information with Nationwide for the initial six-month policy.

2020 Lincoln Corsair A number of Ford and Lincoln models are eligible for the insurance.Photo courtesy of Lincoln Motor Company

To get a quote, users simply have to log on to their FordPass or Lincoln Way app, click on the insurance tile, fill in some information, and submit the information. To assist with the process, the app automatically fills in key vehicle information on the form.

According to a release, "customers in 39 states with qualifying 2020 Ford or Lincoln vehicles can purchase a policy in minutes and become eligible to save up to 40 percent."

"This is the latest way we're improving the customer experience," said Elena Ford, chief customer experience officer at Ford Motor Company. "Insure makes getting insurance easier for connected-vehicle customers to cover one of their biggest investments – their vehicle – while saving money."

Once customers purchase a policy, the connected vehicle will track and share distance driven, hard braking and accelerating, idle time and night driving to establish a policy rate for renewal. The data are shared with Nationwide through the vehicle's embedded modem, eliminating the need for a special app or vehicle plug-in device. Any discount will be applied when the policy is renewed.

2020 Lincoln Aviator Users in 39 states are eligible for the insurance.Photo courtesy of Lincoln Motor Company

As part of the plan, customers will have access to Nationwide's standard Accident Forgiveness option, as well as crash repairs using genuine Ford parts.

"Customers want to be able to purchase auto insurance as quickly and easily as possible," said Brad Lemons, Nationwide's senior vice president of Personal Lines Product and Underwriting. "Ford and Nationwide are bringing together the best of our businesses to help make this happen in a way that is sure to delight our customers."

States where Ford Insure and Lincoln Motor Company Insure are available include: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin and Washington, D.C. Launches in other states are planned over time.

The insurance offer starts with these models: 2020 Ford Explorer, Fusion, Mustang, Transit Connect, Escape, Edge, EcoSport, Expedition, F-Series Super Duty, Transit, Ranger and the upcoming all-new 2021 F-150; and 2020 Lincoln Aviator, MKZ, Corsair, Nautilus and Navigator.

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Dealership Experience

Ford's new dealership digital kiosks reduce customer check-in time by 75 percent

The new kiosks significantly cut down on the time spent checking in vehicles at dealerships.

Photo courtesy of Ford Motor Company

Last fall, Ford initiated a pilot program at seven dealerships across the U.S. that installed digital kiosks designed to help improve the check-in experience for Ford dealerships. The result is a 75 percent reduction in the amount of time customers spent checking in when they arrive at the dealership for service.

"Our goal is to change the perception of the dealership experience," said Robert De Filippo, global director, Ford Retail Customer Experience. "We can start to do this by meeting rising expectations for fast and reliable service and letting each customer know they matter to us."

Ford outdoor kiosk check in Ford is piloting outdoor kiosks as well.Photo courtesy of Ford Motor Company

Liberty Automotive Group in Ohio recently ordered more kiosks after successful implementation of the initiative, which resulted in interactions lasting only 25 percent of the time of the traditional check-in at the dealership.

"The way I see it, there are two types of customers," Andrew Bellavia, Chief Operating Officer of Liberty Automotive Group said. "Customers who are coming in for quick service or maintenance on low-mileage vehicles who want to get in and out quickly, and then customers who have unique cases that they want to discuss in-depth with our service staff. These kiosks provide an option to the customer who wants to move fast, freeing up service advisors to address the more complex concerns."

Bellavia said in December the kiosk in the Brunswick location assisted 241 out of roughly 1,100 customers, and 85 percent of these said the kiosk made their check-in process easier.

Across the seven pilot dealers, the average customer check in time using the kiosk is just over two minutes. Additionally, 84 percent of Bellavia's users said the kiosk made their check in experience easier and 90 percent said it was able to answer all of their questions.

Ford explains how the kiosk experience works:

Imagine pulling up to a busy service area. All service advisors are busy assisting other customers. A wait seems eminent. Enter the digital service kiosk. Not unlike digital kiosks seen in other retail establishments such as fast-food or airline travel, digital kiosks in dealership service areas allow customers to check-in and select services without interaction with a service advisor.

Upon approaching the kiosk, the customer is prompted to enter their phone number via touchscreen. From there, the customers' primary information is displayed for verification of name, address, vehicle type, and preferred method of contact. The customer then chooses the services their vehicle needs from various menu options and selects how they would like to be contacted with updates regarding their vehicle service. Recalls pertinent to the customers' vehicle also are displayed on the screen during the check-in process.

According to Ford, outdoor versions of the kiosk currently are being piloted to provide access to vehicle drop-off or pick-up any time of day or night. The new outdoor kiosks will offer similar options as the indoor iterations and will eventually have the added capability of accepting and delivering keys.

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